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Media Planning Specialist

2 months ago


Burgess Hill, West Sussex, United Kingdom Auxato Full time

Job Title: Media Planning Specialist

Company Overview: Auxato is a dynamic, fully integrated digital marketing agency specializing in delivering innovative strategies and campaigns for a diverse range of media clients.

Job Summary: We are seeking a passionate and results-driven Media Planning Specialist to join our team. This position is perfect for someone passionate about media, advertising, and analytics.

Key Responsibilities:

  • Media Research and Planning: Assist in researching target audiences, media consumption habits, and industry trends to inform media planning strategies.
  • Media Plan Development: Support the development of media plans, including selecting appropriate media channels, and calculating reach and frequency.
  • Data Analysis and Reporting: Maintain and update media planning databases, track campaign performance, and assist in analyzing data to optimize future campaigns.
  • Vendor Coordination: Communicate with media vendors to gather information on media rates, placements, and availability.
  • Reporting and Insights: Assist in compiling post-campaign reports, summarizing key metrics and performance against objectives.

Requirements:

  • 6 months to 2 years experience in media planning and/or account management.
  • Strong understanding of marketing channels and tools.
  • Excellent communication and project management skills.
  • Opportunities for professional development and career progression.
  • Work on exciting projects with diverse clients.