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Media Planning Specialist
2 months ago
Job Title: Media Planning Specialist
Company Overview: Auxato is a dynamic, fully integrated digital marketing agency specializing in delivering innovative strategies and campaigns for a diverse range of media clients.
Job Summary: We are seeking a passionate and results-driven Media Planning Specialist to join our team. This position is perfect for someone passionate about media, advertising, and analytics.
Key Responsibilities:
- Media Research and Planning: Assist in researching target audiences, media consumption habits, and industry trends to inform media planning strategies.
- Media Plan Development: Support the development of media plans, including selecting appropriate media channels, and calculating reach and frequency.
- Data Analysis and Reporting: Maintain and update media planning databases, track campaign performance, and assist in analyzing data to optimize future campaigns.
- Vendor Coordination: Communicate with media vendors to gather information on media rates, placements, and availability.
- Reporting and Insights: Assist in compiling post-campaign reports, summarizing key metrics and performance against objectives.
Requirements:
- 6 months to 2 years experience in media planning and/or account management.
- Strong understanding of marketing channels and tools.
- Excellent communication and project management skills.
- Opportunities for professional development and career progression.
- Work on exciting projects with diverse clients.