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About The Goat Agency
We are a global leading social-first advertising agency driven by influencers. Our team of dedicated professionals excels in delivering outstanding results for clients by combining data-driven strategies with creative ingenuity, making a significant impact in the digital marketing landscape.
Role Overview
As an Influencer Marketing Strategist, you will play a pivotal role in the success of our influencer and social marketing campaigns. You will be responsible for managing the end-to-end execution of campaigns, from conceptualisation to delivery, ensuring that each project meets its objectives and delivers exceptional results for our clients.
Your Key Responsibilities
- Develop comprehensive marketing strategies and campaign plans tailored to client objectives.
- Identify and select suitable influencers, considering brand alignment and audience reach.
- Cultivate and maintain strong relationships with a diverse network of influencers.
- Negotiate and secure influencer partnerships, including compensation, deliverables, and contractual agreements.
- Provide influencers with clear guidelines and creative briefs for campaign content.
- Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives.
- Coordinate content approvals with clients and ensure all necessary revisions are made.
- Create and manage project timelines, ensuring all campaign milestones are met.
- Oversee budgets and expenditures for each campaign to ensure cost-effectiveness.
- Monitor campaign performance and make data-driven recommendations for optimisation.
Requirements
- Minimum of 3 years of relevant experience planning and executing influencer campaigns.
- Demonstrable experience delegating and prioritising an ever-changing workload.
- Competent writing and communication skills.
- Able to work effectively and calmly under pressure.
- Understanding of influencer marketing and social metrics (impressions, reach, engagements).
Company Culture and Benefits
- Regular social events and ongoing clubs.
- Provided MacBook laptop to work from.
- Flexi-hours.
- Remote/Hybrid Working.
- £200 grant to make your working from home set up comfortable once you've passed probation.
- Health and wellbeing allowance once you've passed probation.
- Health Insurance after you've passed probation.
- Life Insurance Policy.
- 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service.
- Birthday & Work Anniversary Days Off.
- Length of Service Gifts.
- In-Office Benefits such as beauty treatments & yoga.
- Flexible Bank Holidays.
- Volunteering Days.
- Free Flu Jabs.
