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Front-End Marketing Analytics Developer

2 months ago

Birmingham, Birmingham, United Kingdom Poseidon Digital Full time

About Poseidon Digital

Poseidon Digital is a rapidly growing company dedicated to creating cutting-edge music and visual experiences. We value skill, determination, creativity, and kindness above all else. Our team is driven by a passion for excellence, a desire to leave a lasting legacy, and a commitment to improving people's lives through art.

Job Summary: Front-End / Marketing Analytics Developer

We are seeking an exceptional Marketing Analyst with development skills and expert knowledge of Google Analytics to join our international arts marketing team. You will play a crucial role in providing actionable data points, analysis, and optimization recommendations for our groundbreaking planetarium shows.

Key Responsibilities
  • Develop and maintain front-end integrations for our planetarium shows, ensuring seamless user experiences.
  • Strengthen the connection between our advertising platforms, ticketing system, and reporting tools, optimizing data flow and insights.
  • Implement and refine marketing tools and integrations using Google Tag Manager, maximizing campaign effectiveness and performance.
  • Collaborate with cross-functional teams to identify and implement solutions that enhance user experience and drive business growth.
  • Proactively analyze data trends such as conversion rates and click-through rates, generating actionable recommendations to improve performance. Work closely with the team to implement data-driven solutions.
  • Enhance our data collection processes to refine analysis and reporting on key performance indicators using analytics tools.
  • Stay abreast of the latest web technologies and industry best practices to ensure cutting-edge development.
Qualifications
  • Proven experience as a Front-End Developer with a strong understanding of HTML, CSS, and JavaScript.
  • Expertise in Google Analytics and other marketing analytics tools.
  • Excellent analytical and problem-solving skills.
  • Strong communication and collaboration abilities.
  • Passion for data-driven decision making and continuous improvement.