We are seeking an experienced Ecommerce Manager to join our team at Bradshaw Taylor Ltd, a leading family-run business in the outdoor, ski, and country apparel and footwear industry. As an Ecommerce Manager, you will play a crucial role in driving online sales, identifying opportunities for growth, and improving the customer journey across our Keen Footwear UK and Sherpa Adventure Gear websites.

• Plan and manage website content updates, including homepage, product and category pages, offer pages, and blog posts.
• Work closely with the merchandising team to monitor stock levels, advise on style buying, and provide insights on sell-through.
• Actively merchandise the site, tracking best sellers and slow movers, and using Google Analytics 4 to optimize the website accordingly.
• Oversee price changes throughout the year and during peak times.
• Plan and execute onsite campaigns and promotions to achieve revenue targets, aligning with the wider team.
• Proactively identify and execute opportunities to drive sales and improve conversion rates and user experience.
• Weekly and monthly reporting on performances (sales, categories, products) across regions.
• Brief front-end development changes and visual amends to agency/developers and monitor progress.
• Brief and actively support email sends through Klaviyo.
• Ensure timely communication with the Senior Ecommerce Manager and Head of Digital.

• Experience in managing Shopify stores and working with development and design agencies.
• Proactive and highly organized, with solid time management and planning skills.
• Excellent time management skills to enable you to meet tight deadlines and coordinate workload under pressure.
• Meticulous for technical accuracy, with outstanding attention to detail.
• A natural problem-solver who can demonstrate expertise in finding solutions and understands the processes for building websites.
• Results-driven using data and metrics to inform.
• Interested in and can demonstrate experience in web layout and design.
• Experience in utilizing analytics and tracking tools, e.g. Google Analytics 4, HotJar.
• Proactive and confident in liaising with external partners and other departments to ensure tasks are promptly actioned.
• An excellent communicator; concise and articulate verbally and written.
• Confident in report writing.
• Passionate about customer journeys and delivering exceptional customer experiences.
• Understanding SEO best practices and being able to action recommendations from the wider team.

As an Ecommerce Manager at Bradshaw Taylor Ltd, you will have the opportunity to work with a leading brand in the outdoor industry, driving online sales and improving the customer journey. You will be part of a dynamic team that values innovation, creativity, and customer satisfaction. We offer a competitive salary and benefits package, including a generous brand discount scheme, employment assistance program, and enhanced pension scheme.