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Senior Marketing Manager Digital

2 months ago

London, Greater London, United Kingdom The Advocate Group Full time
Senior Commercial Marketing Executive

The Advocate Group is partnering with Suntory Global Spirits to support the growth of their Commercial Marketing function.

A world-class portfolio of brands, an inclusive culture, and a clear vision and strategy are driving the company's global expansion.

As Senior Commercial Marketing Executive for Digital & Ecommerce, you will coordinate the delivery and execution of brand experiences in line with consumer demand occasions, shopper insights, data analytics, and channel objectives to drive customer, category, and Suntory Global Spirits brand growth.

This role will focus on the Digital & Ecommerce channel, supporting the delivery of departmental budget performance within agreed guidelines and commercial marketing initiatives that build increased desirability and sustainable growth and profitability.

Key Responsibilities:
  • Implement the Commercial Marketing Strategy across Digital & Ecommerce accounts.
  • Partner with customers to enhance brand value and performance.
  • Collaborate with marketing and sales on partnerships and activations.
  • Support the activation calendar around key brand moments.
  • Manage innovation launch plans in Digital & Ecommerce.
  • Contribute to brand planning and strategy to drive growth.
Requirements:
  • Experience in Customer/Trade/Shopper Marketing within an FMCG environment (Drinks Industry preferred).
  • Demonstrable experience of planning and delivering activations in a range of customers, ensuring the needs of the business and the needs of the customer are met.
  • Knowledge of Digital & Ecommerce landscape.
  • Strong project management skills.