Marketing Professional

1 month ago


Leatherhead, United Kingdom Michael Page Full time
Marketing Executive Job Description

As a Marketing Executive, you will play a key role in supporting senior management in leading the content marketing, brand positioning, search objectives, and lead generation for our Leatherhead-based B2B client.

Key Responsibilities:
  • Develop and execute content marketing strategies to increase lead and enquiry generation through high-quality, engaging content.
  • Drive lead and enquiry generation by conceiving, developing, and executing marketing campaigns.
  • Continuously improve the effectiveness and response rate of marketing activity in line with KPI targets.
  • Ensure web pages meet the needs of the target audience by optimizing navigation, accessibility, content structure, and functionality.
  • Support and champion brand consistency, awareness, and development within the business.
  • Help develop and leverage CRM and other systems to enhance marketing performance.
Requirements:
  • Demonstrable experience in search and content marketing.
  • Understanding of SEO best practices.
  • Experience with CMS's and content marketing best practices.
  • Proven experience in creating a variety of content types, including articles, infographics, videos, and webinars.
  • Understanding of campaign and email best practices.
  • Experience in copywriting.
What We Offer:

The successful candidate will receive a competitive package up to £37,000 DOE, plus the opportunity to join a collaborative and supportive environment.



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