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Content and Email Engagement Manager

3 months ago


London, Greater London, United Kingdom Zinc Full time
About Us

Zinc is revolutionizing the way companies conduct reference and background checks through our innovative automated tools. Established in 2017, we are an early-stage startup that is experiencing significant growth. Our founding team brings extensive experience in recruitment, talent acquisition, and HR technology, and we are committed to enhancing the candidate experience while addressing inefficiencies and biases in the industry.

At Zinc, we prioritize a culture-first approach. This means we foster a respectful and autonomous environment where all employees are encouraged to share ideas and innovate. Our flat organizational structure promotes flexibility and collaboration, ensuring that every team member feels valued and motivated to contribute to our collective success.

One of the highlights of our company culture is our annual retreat, which serves as a key opportunity for team bonding and collaboration.

Role Overview

As the Email Marketing and Content Manager, you will have the opportunity to shape this role according to your vision. We encourage creativity and agility, allowing you to implement impactful changes across the organization. Your primary responsibilities will include:

  • Email Nurture Workflows: Design and oversee engaging email nurture workflows, optimizing sequences and utilizing automation to connect with our audience effectively.
  • Content Strategy & Creation: Spearhead the development of a comprehensive content strategy, crafting engaging materials such as blogs, case studies, and whitepapers.
  • Website & Landing Page Copywriting: Write compelling copy for our website and landing pages, converting visitors into customers through persuasive language.
  • Sales & Commercial Copywriting: Produce impactful copy that supports our sales team and enhances commercial initiatives, driving conversions and facilitating deal closures.
  • Performance Tracking & Optimization: Analyze the effectiveness of our content, copy, and email campaigns, continuously refining strategies for improved engagement and results.

Ideal Candidate Profile

This position is well-suited for individuals who possess:

  • A Passion for Writing: You enjoy crafting compelling copy across various formats, including emails, blogs, and websites.
  • Diverse Writing Experience: Proficient in both long and short-form content, with a talent for storytelling and a solid understanding of SEO principles.
  • Attention to Detail: You are meticulous in editing, fact-checking, and ensuring consistency in messaging.
  • Email Copy Expertise: Skilled in creating impactful email content that drives engagement.
  • HubSpot Proficiency: Familiarity with HubSpot or similar platforms, ready to implement effective lead nurture campaigns.

Personal Attributes

We are looking for candidates who are:

  • Creative Thinkers: Always generating innovative ideas for content and campaigns.
  • Analytical Optimizers: Passionate about evaluating performance metrics and identifying areas for improvement.
  • Adaptable Professionals: Comfortable in a dynamic environment, capable of switching between various tasks and projects.
  • Effective Communicators: Confident in engaging with team members and clients to gather insights for authentic content creation.

Compensation and Benefits

We offer a competitive salary range of £45,000 - £50,000, along with a hybrid working model that balances in-office collaboration with remote flexibility. Our benefits package includes:

  • 24 days of annual leave plus bank holidays and your birthday off.
  • An annual benefits allowance.
  • Early finish on Fridays.
  • Yearly company retreat.
  • Enhanced parental leave policies.
  • Statutory pension contributions.
  • Employee share options.
  • Access to coaching services.
  • Company social events and team-building activities.