Senior Martech Marketing Director

3 days ago

London, Greater London, United Kingdom stuart Full time
Job Title: Senior Martech Marketing Manager

Stuart is a pioneering last-mile logistics company that connects retailers and e-merchants to a network of geolocalised couriers across several countries in Europe. Our Mission We are a mission-driven company that aims to build the future of logistics for a more sustainable world: shared, efficient and reliable. We are committed to creating a new standard for urban deliveries that meet today's environmental and social challenges while offering a premium delivery experience blending speed, flexibility and convenience. Our motto: "Make every delivery a moment all of us can truly celebrate" More than 3000+ leading brands already partner with us across Restaurants, Grocery, Retail & Luxury, eCommerce and Professional Services to deliver all types of goods at the tap of a button. Stuart is a highly diverse and inclusive company of 550+ employees with 90+ nationalities working across France, Italy, Poland, Portugal, Spain and the U.K. It's the right moment and the right place for us to make an impact on millions of people, as home delivery services hit a record high. And guess what? You can help us fulfil our vision The Role We're looking for a Senior Martech Marketing Manager to join our fast-growing Global Marketing team in London. Under the leadership of the Director of Marketing and Communications, you will manage and lead all of our marketing technology tools to ensure we have end to end visibility and reporting of our client acquisition campaigns. Your work will enable marketing teams across our markets to effectively pilot their acquisition strategies to drive awareness of the Stuart brand to clients that fit our target personas and deliver the best ROAS humanly possible.This is a critical role that will lead all tech aspects of marketing - including marketing analytics, martech, web updates, dashboard management and the overall lead generation funnel. Key Responsibilities:

  • Martech Strategy and Leadership:
  • Develop and lead the Martech and technology strategy across the marketing team, driving innovation and efficiency.
  • Manage and mentor a team of Martech professionals, fostering their development and enhancing the organisation's capabilities.
  • Tool Utilisation and Integration:
  • Oversee the utilisation and integration of marketing technology tools, including but not limited to HubSpot, Piwik Pro, Google Tag Manager, Salesforce, Intercom, Marketo, Adobe Marketing Cloud, and HootSuite.
  • Ensure seamless integration and collaboration between Martech tools to optimize campaign performance and data accuracy.
  • Collaboration and Support:
  • Collaborate closely with marketing and commercial teams to support martech initiatives and provide guidance on best practices.
  • Educate teams on Martech applications and troubleshoot issues as needed to drive efficiency and effectiveness.
  • Client-Centric Strategies
  • Support the development of client-centric strategies to enhance lead generation and drive greater volume into the lead generation funnel.
  • Measure, evaluate, and optimize marketing activity using best practice testing methodologies to ensure alignment with client acquisition goals.
  • Measurement and Reporting:
  • Utilize strong analytical and numerical abilities to interpret data and market trends, turning insights into actionable recommendations.
  • Showcase Martech outputs through meetings and presentations, ensuring tangible benefits to marketing campaigns.
Requirements:
  • 5+ years of proven experience in a similar role within a fast-paced SaaS or digital environment.
  • A good understanding of all marketing channels including Paid, CRM, SEO & Offline.
  • Familiarity with a wide range of martech tools, including Hubspot, Piwik Pro, Google Tag Manager, Salesforce, Intercom, Marketo, Adobe Marketing Cloud, Hootsuite, Google Analytics, SEMrush, Moz, and Ahrefs or similar.
  • Strong analytical skills and ability to interpret data to drive strategic decisions.
  • Proficiency in BI tools such as Power BI, Tableau, Qlik, or similar for data visualization and analysis.
  • Demonstrated ability to translate data and analysis into actionable insights.
  • Excellent presentation skills with the ability to create visually engaging presentations.
  • Solution-oriented mindset with the ability to collaborate effectively with stakeholders.
  • Experience in building strategies from scratch and conducting end-to-end performance reviews.
What We Offer:
  • Work in an international, dynamic and passionate environment with a company culture focused on learning and development
  • Hybrid working model and flexible hours
  • Food allowance £200 monthly (groceries/restaurants/food apps etc)
  • Stuart Academy with regular workshops, Stu-Classes, and Stu-Talks
  • Stuart is putting first Wellness Allowance to use in any gym or sport class
  • Cycle to work scheme
  • Private healthcare provided by

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