Digital Marketing Specialist
3 weeks ago
We Are Adam is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategies to boost brand visibility, engagement, and conversions across various digital platforms.
Key Responsibilities- Develop and Execute Digital Marketing Strategies: Create and implement comprehensive digital marketing plans to enhance brand recognition, interaction, and revenue.
- Content Creation and Curation: Craft and curate engaging content tailored to our audience, highlighting our client's products and promoting healthy snacking habits.
- Social Media Management: Oversee social media accounts, including content planning, posting, community management, and influencer partnerships. Track and analyse performance metrics to refine strategies.
- Advertising and Promotion: Manage social media ad campaigns to enhance brand messaging, target key audiences, and maximise ROI.
- Influencer and Partnership Management: Identify and build relationships with influencers, bloggers, and content creators to expand brand reach and generate user-generated content.
- SEO and Website Optimisation: Implement SEO strategies to improve website visibility and rankings. Conduct keyword research and optimize content to drive organic traffic.
- Content Development and Collaboration: Work with content creators and developers to enhance website content, meta tags, and site structure for better SEO performance and user experience.
- PPC and Affiliate Campaigns: Execute PPC campaigns on platforms like Google Ads and Bing Ads to drive targeted traffic and conversions, optimising for maximum ROI.
- Performance Analysis and Reporting: Create dashboards and reports to inform leadership on performance and recommend improvements.
- YouTube Channel Management: Develop strategies to increase subscribers and engagement on our client's YouTube channel, promoting content across platforms.
- Professional Qualification: Professional qualification in Digital Marketing, Marketing, Communications, or a related field.
- Experience: Experience in social media, YouTube channel management, and digital marketing, ideally within the food/consumer goods or gaming/entertainment industries.
- Technical Skills: In-depth knowledge of social media platforms, algorithms, YouTube analytics, and advertising tools, with a keen interest in emerging trends.
- SEO Expertise: Expertise in SEO tools like SEMrush, Moz, Ahrefs, and Screaming Frog for conducting audits, monitoring performance, and identifying optimisation opportunities.
- Data Analysis and Interpretation: Strong ability to interpret data and insights for informed decision-making, with experience in report generation and data-driven optimisations.
- Video Content Creation: Proven success in optimising video content, including titles, descriptions, and tags, to enhance search visibility and audience engagement.
- Video Production and Editing: Experience in creating engaging video content, including animation or similar visual formats.
- Video Promotion and Distribution: Proficient in video editing software and production tools to produce high-quality, visually appealing content.
- Influencer Marketing and Partnerships: Understanding of influencer marketing and partnership strategies for cross-promotion and audience growth.
We Are Adam is committed to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply anyway. We are more than happy to discuss any reasonable adjustments that you may require.
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