Data Insights Manager
2 weeks ago
About Harnham
Harnham is a leading service provider, supporting charities, and providing analytics and insights solutions to drive performance.
The Role
As a Data Insights Manager, you will be leading a team while analysing and interpreting results of both testing and optimisation experiments in a statistical and scientifically sound manner.
Key Responsibilities
- Identification of opportunities to increase revenue through channel optimisation across SEO, Push, Paid Media, CRM, and more
- Analysis and interpretation of testing results and optimisation experiments (incl. a/b testing)
- Analysis of marketing communications for the purpose of generating insights and testable hypotheses
- Defining segmentations
- Tracking and improvisation of marketing measurement across LTV, Acquisition, Churn and more
- Visualisation of data using tools such as Looker or Tableau
Requirements
- Full proficiency using SQL, coding from scratch (or similar)
- Experience with large-scale A/B testing and familiar frameworks
- Ideally experience with Adobe or Google Analytics
- Experience with media measurement and LTV, Churn, Acquisition, ROI all desirable
- Experience using Tableau or Similar
What We Offer
The successful Data Insights Manager will receive a salary between £55,000 and £60,000 as well as a comprehensive benefits package.
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