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SEO Specialist

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Lutterworth, Leicestershire, United Kingdom Pod Digital Marketing Full time

About Us: Pod Digital Marketing is a leading digital marketing agency that specializes in designing and delivering impactful, effective digital marketing solutions. Our growing client base includes exciting brands in a range of sectors, such as sport and leisure, human resources, construction, finance, beauty, fashion, pet, homeware, food and beverage, and many more.

Job Summary: We are seeking a highly motivated and detail-oriented Digital Marketing Apprentice to join our team. As a Digital Marketing Apprentice, you will play a key role in helping us improve a website's visibility in search engine results, craft compelling content, and refine and optimize content and SEO strategy for better SEO results.

Key Responsibilities:

  • Content Creation: You will be responsible for creating engaging industry-centric content, including article posts, guides, case studies, and website copy. You will also define key messaging and brand voice to ensure consistency across all content channels and platforms.
  • Content Planning: You will develop comprehensive content plans and editorial calendars that align with clients' goals and target audience needs.
  • Research and Analysis: You will conduct in-depth research on industry trends, competitive analysis, and target audience insights to inform content planning.
  • Collaboration: You will collaborate with cross-functional teams, including web design and social media specialists, to create and optimize content for maximum impact.
  • Performance Analysis: You will assess content performance and metrics to refine and optimize content and SEO strategy for better SEO results.
  • Client Reporting: You will provide insight into performance to clients.

Requirements:

  • Education: A degree or current study in English, Journalism, Marketing, or media and communications is an advantage but not necessary.
  • Skills: Proficiency in Microsoft Excel and Google Docs, including advanced functions and data analysis tools. Familiarity or understanding of Google Analytics, Google Ads, and other digital marketing tools is an advantage.
  • Personal Qualities: Creative thinking, a proactive approach to problem-solving, attention to detail, and accuracy in data analysis.

Benefits:

  • Private Healthcare: We offer private healthcare to help pay for your dentistry or opticians.
  • Hands-on Training: You will receive hands-on training and mentorship from experienced marketing professionals.
  • Opportunity to Work on Real-World Campaigns: You will have the opportunity to work on real-world digital marketing campaigns.
  • Career Development Opportunities: We offer career development opportunities within a growing company.
  • Competitive Salary and Benefits Package: You will receive a competitive apprenticeship salary and benefits package.
  • Fantastic Team Culture: You will be part of a fantastic team culture in the office.
  • Company Events: You will be able to participate in company events.
  • Company Pension: You will be eligible for a company pension.