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Digital Marketing Specialist

2 months ago

Edinburgh, Edinburgh, United Kingdom Covetrus Full time
Covetrus Digital Marketing Specialist

Covetrus is a global animal health technology and services company dedicated to advancing the world of veterinary medicine. We are seeking a Digital Marketing Specialist to join our team on a full-time basis to cover maternity leave.

Key Responsibilities:
  • Manage our social media platforms, ensuring content is on-brand, engaging, and posted regularly.
  • Create visually appealing graphics, infographics, and other digital content to support demand generation.
  • Plan, create, and send email campaigns using our email marketing software, ensuring campaigns are targeted and aligned with our marketing goals.
  • Design and create professional PowerPoint presentations to support sales and marketing efforts.
  • Develop various sales collateral, including webinars, playbooks, flyers, and one-pagers, to assist the sales team in their engagement efforts.
  • Monitor, analyze, and report on the performance of social media and email campaigns, using insights to optimize future content and strategies.
  • Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner.
  • Collaborate with other departments to ensure cohesive and comprehensive marketing campaign plans.
Requirements:
  • Creativity and an eye for design to create compelling visual content that captures our brand's essence.
  • Proficiency in using social media platforms and digital marketing tools like Canva, HubSpot, Hootsuite, etc.
  • Organizational skills to manage multiple projects and deadlines simultaneously.
  • Strong analytical skills to track and measure campaign performance and ROI.
  • Ability to quickly adapt to new trends and changes in the digital marketing landscape.
Qualifications:
  • Bachelor's degree in Marketing or a related field (preferred but not required).
  • A portfolio of previous work or examples of social media/content creation.
  • 1-2 years of experience in digital marketing or social media management.
  • Familiarity with brand guidelines and the ability to maintain consistency across all digital content.
  • Experience in creating PowerPoint presentations and sales collateral.