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Content and Marketing Lead

2 months ago

London, Greater London, United Kingdom The FA Full time
Elevate the standard of excellence...

We are thrilled to present a remarkable opportunity for a Marketing and Content expert to spearhead The Greater Game initiative.

The Greater Game is a mission-driven grassroots initiative that harnesses the influence of football to enhance the health and well-being of youth across the country, motivating them to undertake at least one healthier action weekly.

Research by The FA indicates that nearly one-third (31%) of young individuals lack motivation to exercise, and over half (52%) have experienced mental health challenges in the previous year.

This is the reason behind the creation of The Greater Game, targeting those aged 12-16 and their associated networks (parents, guardians, coaches, educators, local communities, etc.). This is a long-term endeavor, and we are confident that leveraging the power and reach of football, alongside collaboration with both existing and new partners, can drive meaningful change.

In this role, you will lead the marketing and content execution for The Greater Game, working towards key program objectives, including:
Amplifying the reach and visibility of the initiative. Engaging and educating coaches to integrate the program into grassroots coaching practices. Motivating young individuals through our channels to foster long-term behavioral change. Meeting the commercial expectations of our program partners. Key Responsibilities:
  • Serve as the primary marketing contact for the initiative.
  • Craft and execute the marketing and content strategy, ensuring seamless integration across communications, campaigns, grassroots efforts, and England Football learning teams.
  • Establish a continuous content strategy for a new YouTube channel dedicated to the initiative, including ideation and production of all content in collaboration with our content agency.
  • Design and implement paid media campaigns to enhance reach and engagement with relevant content for targeted audiences.
  • Assist the grassroots team in organizing an annual Greater Game conference focused on boosting attendee recruitment.
  • Collaborate with the CRM team to create automated email content for program facilitators.
  • Maximize engagement within the program across key stakeholder groups such as the CFA network.
  • Support the campaigns team during peak activation moments and enhance owned channel engagement through these efforts.
  • Act as the brand steward for the initiative, developing all necessary creative materials with our creative agency.
  • Provide insights, measurement, and success tracking through marketing channels.
  • Opportunity to assist and lead marketing efforts for future purpose-driven grassroots initiatives introduced by the organization.
  • Support the FA's initiatives on equality, diversity, and inclusion.
  • Perform additional tasks as needed to align with the evolving priorities of the FA Group.
  • Adhere to all company policies and procedures to maintain the highest health standards, safety, and well-being.
  • In line with The FA's commitment to ensuring a safe environment for all involved in football, every employee will be required to undergo a DBS check, with the level of check determined by the specific job role and in accordance with legislation and government guidance.
Candidate Profile:

Essential Qualifications:

Knowledge:
  • Proficient in developing brand and content strategies.
  • Strategic mindset.
  • Expertise in content planning and execution.
  • Strong communication and collaboration skills with stakeholders (both internal and external).
  • Experience in executing marketing campaigns and brand activations.
  • Interest in both men's and women's sports.
  • Open to innovation and new technologies.
Experience:
  • At least five years of experience in a similar capacity.
  • Experience managing various agencies and vendors.
  • Ability to remain composed under pressure.
  • Commercially astute.
  • Developed content strategies for significant channels.
  • Experience across diverse social media platforms.
Technical Skills:
  • Expertise in creating engaging social media, website, and video content across all platforms.
  • Strong project management and organizational abilities.
  • Excellent editorial skills.
  • Ability to work independently; accountable and dependable.
  • Strong planning and organizational capabilities.
  • Experience with data analytics tools and systems.
  • Highly creative.
  • Passionate about content quality and standards.
  • A broad understanding and appreciation of various content formats.
This position is offered on a fixed-term contract basis.

Benefits:

We are dedicated to fostering an environment where everyone can thrive in their roles. To support this, we provide unique office spaces under the iconic Wembley National Stadium, the heart of English Football. Additionally, we are proud to offer access to a world-class Elite Performance Centre, St. George's Park in Staffordshire, an exceptional venue for developing and inspiring high-performing England teams and leaders.

We take pride in offering a competitive salary along with numerous opportunities for professional development and growth. Our benefits package includes:
  • Access to event day tickets at Wembley Stadium, along with various internal events throughout the season to encourage connection and promote mental health and well-being.
  • Complimentary nutritious lunches at Wembley Stadium and St. George's Park.
  • Free private medical insurance.
  • A contributory pension scheme.
  • Additional leave days for appreciation, volunteering, and 25 days of annual leave.
  • A hybrid working model that offers enhanced flexibility.
For more information about working at The FA, please visit our FA Careers page.

About Us:

The Football Association [The FA] is the not-for-profit governing body of football in England. It is responsible for promoting and developing every level of the game, from grassroots to professional, generating significant revenue to support investment in English football annually.

The FA oversees England's international teams across men's, women's, youth, and disability football, as well as managing the National League System and FA Competitions, including the Emirates FA Cup, Barclays FA Women's Super League, FA Women's Championship, and Women's Adobe FA Cup, alongside the world-class facilities of Wembley Stadium and St. George's Park, all with the mission to unite the game and inspire the nation.

We currently operate under a hybrid working model, requiring employees to work from their designated location part of the week, with the remainder being flexible for remote work. This model will be continuously evaluated and may be adjusted as necessary.

Your contract with The FA will specify a fixed location unless the role is advertised as home-based. The specific location for this role can be found at the top of this advertisement on our FA vacancy page.

The FA, For All, For You

Our commitment to equality, diversity, and inclusion is a fundamental aspect of our long-term strategy to leverage our influence across English football to create a game free from discrimination.

A Game For All outlines three key strategic commitments - Lead the Change, Be the Change, and Inspire the Change - ensuring that tackling discrimination remains a core priority for English football for years to come.

We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging everyone to be the best version of themselves at work.

We welcome applications from all individuals and are proud to be an equal opportunities employer. If you have any specific requirements regarding the recruitment or interview process, please mention this during your application.

As part of The FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check, with the level of check determined by the specific job role and in accordance with legislation and government guidance.