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Senior Programmatic Executive

2 months ago

London, Greater London, United Kingdom RocketMill Full time
Programmatic Senior Executive

The Programmatic Senior Executive is a key role within our team at RocketMill, responsible for planning, building, and optimizing the execution of best-in-class Programmatic campaigns for our clients. This role requires a passionate individual with a deep understanding of platform and industry developments, who can continuously look for ways to innovate and drive a competitive advantage for our clients.

Key Responsibilities:

  • Develop and execute day-to-day planning, optimization, and reporting responsibilities across Programmatic platforms.
  • Support the creation of high-quality campaign strategies, spanning awareness through to conversion, designed to achieve and outperform client KPIs.
  • Build strong working relationships with client contacts to understand their business needs and deliver value to the agency.
  • Work with the broader team to identify opportunities for Programmatic activity and develop relationships with publishers and key partners.
  • Clearly communicate results to our clients, identifying trends, opportunities, and a clear rationale for performance.
  • Support new business opportunities with account audits and clear recommendations.

Essential Skills:

  • Working knowledge of Programmatic platforms, including DSPs, Ad Servers, and Brand Safety Verification platforms.
  • Understanding of Google Analytics or similar web analytics tools.
  • Experience managing Programmatic campaigns spending upwards of £20,000 per month.
  • Strong working knowledge of Excel and PowerPoint.
  • Experience supporting full-funnel campaign brief responses.
  • Ability to develop testing roadmaps based on client objectives.
  • Ability to innovate for clients and produce award-winning work.
  • Ability to interpret large datasets, identify trends, and articulate key points from the data.

Desirable Skills:

  • Experience running Programmatic accounts across different verticals and markets.
  • Experience working with Publishers and Partners to deliver sophisticated branding activity.
  • Fluency in modern European languages (written and verbal).