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Drinks Sector Specialist
2 months ago
About the Role:
We are seeking a highly skilled and motivated Brand Manager to join our dynamic team at Proof Drinks, a leading independent drinks distributor in the UK.
As a Brand Manager, you will be responsible for managing and promoting super-premium gin brand Brockman's, ensuring their successful integration within our company and market presence across the on-trade and off-trade channels.
Your expertise in brand management, strategic planning, and relationship-building will be instrumental in driving brand growth, increasing sales, and strengthening partnerships with our customers.
Brockman's is a unique and award-winning gin brand that has become one of the largest independent super premium British gin brands, blending substance and style. The brand's unique recipe and time-honoured patient steeping distillation process set it apart from other types of gin.
As a Brand Manager, you will oversee and manage the brand, understanding its unique value proposition, target audience, and market positioning within the on-trade and off-trade sectors.
Key Responsibilities:
- Develop and execute the annual brand plan, incorporating market insights, sales forecasts, promotional strategies, and distribution goals.
- Collaborate with brand owners and internal departments to ensure alignment with brand owners' objectives and company strategies.
- Execute trade marketing initiatives, including trade promotions, merchandising programs, and brand activations, tailored for both the on-trade and off-trade channels.
- Monitor and analyse brand performance metrics, such as sales volume, distribution, and ROS across both on-trade and off-trade channels.
- Provide regular reports and insights to internal stakeholders and brand owners, highlighting areas of success and opportunities for improvement.
- Develop and manage brand marketing budgets, ensuring optimal allocation of resources and adherence to targets.
- Ensure compliance with brand guidelines across all marketing and promotional materials for both on-trade and off-trade channels.
- Actively participate in industry events, trade shows, and conferences within the on-trade and off-trade sectors to stay updated on market trends and build relationships with key stakeholders.
Requirements:
- Proven experience as a Brand Manager in the drinks industry or a related field. Gin or Super Premium Drinks Brand experience preferable.
- Excellent knowledge of brand management principles, marketing strategies, and trade marketing practices within both the on-trade and off-trade sectors.
- Strong negotiation and relationship-building skills to effectively collaborate with brand owners, suppliers, and internal teams.
- Proactive and results-oriented, with a focus on driving brand growth, increasing sales volumes, and achieving targets within the on-trade and off-trade channels.
- Excellent communication and presentation skills to convey brand messages and marketing plans effectively.
- Organised with an ability to multitask, prioritise, and manage multiple projects simultaneously in a timely manner.
About Proof Drinks:
Proof Drinks is a leading independent drinks distributor in the UK, with a portfolio of over 30 award-winning brands. We are a renowned and trusted drinks distributor with collaboration and transparency at its heart and a challenger mindset. Our company culture is dog-friendly, with monthly team socials and an employee and sustainability council.
What We Offer:
- Competitive salary
- Discretionary quarterly bonus
- Work phone and laptop
- Death in service and critical illness cover (after 6 months)
- 22 days holiday plus bank holidays, your birthday, and 3 days between Christmas & New Year
- Profit share scheme (after 3 years)
- Flexible working; 3 days in London Bridge office, 2 days WFH
- Other benefits include: hospitality discount, health & wellness membership discount, stock discount
