CRO Specialist
4 weeks ago
We are seeking a highly skilled CRO Specialist to join our team at Door4 Ltd. As a key member of our performance marketing team, you will be responsible for driving business growth through data-driven decision making and user experience optimisation.
Key Responsibilities- Develop and implement testing strategies to enhance user experiences and drive improved conversion rates on our clients' websites.
- Collaborate with our client services and senior management teams to identify opportunities to utilise CRO for clients not currently running website tests.
- Communicate, share, and prioritise testing plans with client teams.
- Lead the testing strategy and methodologies within Door4, determining the right approach from 'just do it' fixes to complex A/B testing and MVT programmes.
- Work closely with the performance team to understand conversion rate fluctuations for clients based on traffic mixes and mitigating them in future planning.
- Conduct user research on behalf of clients to understand and address problem statements, using both quantitative and qualitative data to demonstrate these issues.
- At least 2 years of experience in a CRO role with a strong understanding of optimisation and testing methods.
- Proficiency in web analytics, analysing data to identify opportunities for improving revenue, sales, leads, and engagement.
- Critical thinking as a key strength, allowing you to deconstruct challenges and tackle each component effectively.
- A solid understanding of the wider marketing landscape and how it impacts website performance.
- Experience in tracking and setting up tag management for clients.
- Salary: £35,000 per year, depending on experience.
- A generous 25-day holiday allowance, plus public holidays.
- One wellness day off each month to maintain work/life balance (if KPIs are met).
- Hybrid working, 3 days in office, 2 days remote.
- Training opportunities.
- A friendly, collaborative culture.
- Free daily fruit and occasional socials.
- An attractive, Grade II* listed studio in Burnley.
- Free town centre parking.
- A UK and international client base.
- An established agency going through an exciting period of growth.
- Privately owned.
- An employee assistance programme.
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