Senior Marketing Manager

6 days ago

Dorset, United Kingdom BCP Council Full time

About the Role

We are seeking a highly experienced Senior Marketing Manager to join our Commercial Marketing team at BCP Council. As a key member of our team, you will play a vital role in driving the income needed by our diverse range of internal clients.

Key Responsibilities

  • Develop and deliver the marketing team service strategy, working closely with the Head of Commercial Marketing and Head of Communications.
  • Lead a team of marketing professionals to deliver strategic marketing advice and a wide range of campaigns and commercial initiatives across the council.
  • Build relationships with senior colleagues to ensure that outcomes are organisationally aligned, and economies of scale are identified and realised.
  • Oversee marketing plans which will facilitate the delivery of our ambitious organisational income targets, as well as the outcomes required by our statutory services.
  • Lead on forecasting and KPI tracking for each plan, campaign, income target, and inhouse marketing channel.
  • Lead the soft market testing, tendering, and contract management required for our advertising contracts, ensuring that income targets are achieved.

Requirements

  • Relevant degree (or equivalent experience)
  • Advanced relevant professional qualification e.g. CIM desirable (or equivalent experience)
  • Experience of working at a strategic level in complex and demanding roles
  • Experience of effective people management
  • Experience of effective change and stakeholder management principles
  • Strong track record of strategic marketing and integrated campaign development and management
  • Experience of media planning and buying
  • Experience of implementing a broad range of marketing tactics including web, social media, email marketing, video, print, POS, online and social advertising, out of home, press, and radio.
  • Experience of soft market testing, tender preparation and award, and contract management
  • Experience of commissioning and managing creative, media buying and marketing agencies
  • Experience of setting, tracking, and reporting on KPIs
  • Experience of implementing an evaluation framework
  • Experience of leading a research first and last approach, from interrogating available data for baselining and developing primary research, through to audience targeting plans, and concept testing
  • Experience of developing and implementing professional marketing processed and protocols which aid efficient, clear, and prioritised workflow
  • Experience of working closely with creative services
  • Experience of client relationship and internal account management
  • Excellent attention to detail
  • Strong audience focus with associated interpersonal skills
  • Ability to work to tight deadlines and respond to a changing pattern of demand and priorities
  • Able to influence at the highest level, establishing credibility easily with key stakeholders
  • Proactively seek and develop partnerships at a high level to achieve collective objectives
  • Work with others to find innovative solutions to collective challenges
  • Ability to work on own initiative but also to collaborate as part of a broader team
  • Proactive enthusiasm and commitment to delivering excellent services
  • Professional curiosity with a commitment to driving team and personal development
  • Commercial acumen and ability to identify income generation opportunities for the team
  • Ability to make and guide others to make evidence-based, customer centric and outcome-focussed decisions
  • Professional curiosity and willingness to drive own and team's development
  • Encourage and listen to ideas from everyone, and be positive about change
  • Coach others to encourage development of skills across the team and challenge poor behaviour
  • Share open and honest feedback in a constructive way
  • Flexible approach to work, with a willingness to work occasional weekends or evenings
  • Must be willing to travel to locations across BCP Council area as required, using public or other forms of transport where they are viable, or by having access to own or pool car
  • Member of out-of-hours duty rota

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