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Digital Insights Specialist

2 months ago


Birmingham, Birmingham, United Kingdom Harnham Full time
About the Role

We are seeking a highly skilled Digital Analyst to join our Insights team at Harnham. As a Digital Analyst, you will play a key role in tracking and understanding user journeys across our website, analyzing campaign behaviors, and supporting AB testing and personalization initiatives.

Key Responsibilities
  • Work closely with the Senior Digital Analyst to develop and implement data-driven insights
  • Analyze user behavior and campaign performance using Google Analytics and Google Tag Manager
  • Support AB testing and personalization initiatives to optimize user experience
  • Develop and maintain reports and dashboards to provide actionable insights to stakeholders
Requirements
  • Strong experience in Google Analytics and Google Tag Manager
  • Experience with AB testing and personalization
  • Excellent analytical and problem-solving skills
  • Ability to communicate complex data insights to non-technical stakeholders
What We Offer
  • A competitive salary of up to £40,000
  • Opportunities for career growth and development
  • A dynamic and supportive work environment