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Digital Content Strategist

2 months ago

Abingdon, Oxfordshire, United Kingdom Informa PLC Full time
Job Description

We are seeking a highly skilled Digital Content Strategist to join our team at Informa PLC. As a key member of our Web Marketing (Researcher Services) Team, you will play a crucial role in developing and implementing our digital content strategy.

About the Role

  • Develop and curate high-quality digital content that aligns with our content strategy and business positioning.
  • Conduct research to understand customer needs and digital content trends, informing content marketing campaigns.
  • Plan, implement, and optimize digital content, ensuring measures to track success.
  • Act as a key project group member on multi-channel content marketing campaigns.
  • Support research to understand channel, customer, competitor, and market developments.
  • Develop and utilize web traffic analysis, keyword research, and on-page optimization skills to improve organic search visibility.
  • Create visually appealing, user-friendly web page layouts that align with company/brand guidelines.
  • Identify ways to repurpose existing content in the form of webinars, infographics, etc.
  • Manage content calendars and schedules to ensure timely delivery of content across all channels.
  • Contribute ideas for, and provide feedback on, team innovations and strategy implementation.

Requirements

  • Experience in content marketing campaign delivery and an understanding of SEO principles and best practice.
  • Evidence-based approach to activities, with the ability to use data to inform all areas of work.
  • Excellent project management, copywriting, and proofing skills with an eye for digital design.
  • Demonstrable channel and customer awareness, with evidence of using this knowledge to guide own work.
  • Strong communication skills: works collaboratively to build positive working relationships with colleagues.
  • Creative thinker with the ability to generate innovative ideas and solutions.
  • Excellent writing and editing skills with a keen eye for detail and grammar.
  • Experience with digital analytics tools such as Google Analytics or similar.
  • Knowledge and ability of IT systems, including core MS Office packages and content management systems (CMS).

What We Offer

  • A salary of £35,000 pa.
  • An excellent work/life balance with a fantastic, flexible working culture.
  • 25 days annual leave per year plus bank holidays.
  • Company-funded single cover private medical cover to all colleagues.
  • 3 additional discretionary days off during the holiday season at the end of the year.
  • 4 paid volunteering days each year.
  • Employee assistance programme – offering 24/7 well-being support.
  • Share Match – Plan that matches every share purchased with two free shares.
  • Pension scheme.
  • Life assurance, plus optical and medical care.

Working Arrangements

This role will be based in the UK and you must have the right to live and work in the UK. Taylor & Francis has flexible hybrid working options for how employees can work based on their role. The successful candidate will be able to utilize our balanced working model. The role will be predominantly working from home in the UK, with regular travel (at least 5 days a month) to our Head office or London office hub required.

Training and Professional Development

We're passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We'll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support, and coaching that will get you where you want to be.

Interview Process

Once you have submitted your application, we may get in touch with you for an initial screening conversation or ask you to complete a short video interview to enable us to better understand your skills, experience, and motivation. Following this, you will be invited to attend a competency-based interview, either virtually or in person. Typically, we'd then finish the interview process with a final, 2nd stage interview before extending an offer to the successful applicant.