London Commercial Marketing Manager
7 days ago
About this Opportunity
We are seeking a highly skilled Commercial Marketing Manager to join our team at Beam Suntory. As a key member of our commercial business, you will play a critical role in driving the growth and success of our premium brands in the UK Off Trade market.
Key Responsibilities
As Commercial Marketing Manager, you will be responsible for:
- Developing and executing effective brand experiences that meet consumer demand occasions and shopper insights
- Leading a team of 3 to ensure our brands are brought to life for consumers in the Off Trade, while delivering commercially for the organisation
- Translating customer and shopper insights into creative, impactful activation ideas across multiple channels
- Delivering executions that reflect customer and shopper needs, working with external suppliers where necessary
- Ensuring the implementation and execution of the Customer Marketing Strategy across the Off Trade, aligning with heads of channel
- Working with marketing and sales teams to implement partnerships and activations with Off Trade accounts
- Managing the development and execution of innovation launch plans into the Off Trade and supporting online initiatives
- Ensuring successful delivery of all POS on time and in full, developing a strategy to drive delivery and effectively delivering on brilliant basics touch points to full-scale, total takeover activations
Requirements
To be successful in this role, you will need:
- Minimum 5 years leadership/managerial experience in FMCG, Spirits/Drinks industry preferred
- Strong knowledge of the UK Off Trade landscape
- Experience in leading teams with multiple direct reports
- High level of strategic, conceptual and data analytics skills
- Strong communicator with the ability to influence at all levels internally, externally and cross-functionally
- Action-biased and output-oriented approach towards ambitious targets
- Team-oriented and collaborative outlook with coaching ability
What We Offer
As a Commercial Marketing Manager at Beam Suntory, you will have the opportunity to work with a world-class team, driving the growth and success of our premium brands in the UK Off Trade market. You will be responsible for developing and executing effective brand experiences, leading a team of 3, and ensuring our brands are brought to life for consumers in the Off Trade.
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