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Principal Marketing Insights Specialist
2 months ago
We are seeking a highly skilled Principal Marketing Analyst to join our team at Impellam Group. As a key member of our marketing team, you will play a crucial role in driving business decisions through data-driven insights.
Key Responsibilities- Develop and maintain advanced marketing analytics models, including brand health, digital attribution, and customer segmentation.
- Collaborate with marketing leads to develop and refine a Lifetime Value (LTV) model, ensuring optimal investment decisions and activities.
- Design and implement data-driven marketing strategies, leveraging expertise in SQL, data manipulation, and statistical modeling techniques.
- Communicate complex data insights to stakeholders at various levels, ensuring informed decision-making.
- Manage and develop other analysts, promoting professional growth and team success.
- Expertise in marketing analytics, including brand health, digital attribution, customer segmentation, and LTV.
- Proficiency in SQL and data manipulation, with experience in Google BigQuery and DBT.
- Strong knowledge of statistical modeling techniques, including significance testing, multivariate modeling, and A/B testing.
- Excellent communication and interpersonal skills, with the ability to articulate complex data insights to diverse audiences.
- Experience in managing and developing teams, with a focus on professional growth and team success.
Impellam Group is a leading company in the consumer decision-making space, dedicated to transforming the way consumers navigate their household services. We offer a dynamic and collaborative work environment, with opportunities for growth and development.
