Senior PR Account Manager

4 weeks ago

Midlothian, United Kingdom Denholm Associates Full time
About the Role

We are seeking a highly skilled and experienced PR Account Manager to join our team at Denholm Associates. As a key member of our account team, you will be responsible for managing a portfolio of clients and promoting them to their target audiences.

Key Responsibilities
  • Manage the needs of a portfolio of clients' PR accounts/clients.
  • Provide strategic advice/counsel to clients to aid their PR and wider marketing campaigns, developing industry, sector and product focused PR campaigns.
  • Provide product or company information to the media, developing news angles, stories and pitches (newspapers, magazines, radio, television and online news sites).
  • Build relationships with existing and new clients.
  • Build relationships with key media contacts.
  • Liaise with clients regarding press campaigns, creative projects and PR solutions.
  • Deal with the media, speaking to journalists and other members of the press.
  • Brief clients/updating on press campaigns, providing creative ideas when needed.
  • Analyse PR coverage, key performance indicators, and provide written reports.
  • Communicate effectively with a range of stakeholders.
  • Effectively record and monitor client billing and finance reporting.
  • Keep abreast of current PR trends and tools.
  • Manage/mentoring junior team members including leading in-house training sessions.
Requirements
  • High levels of communication - both presentation, verbal and written skills.
  • Impressive emotional intelligence and interpersonal expertise.
  • A passion for the media, including social media and key press contacts.
  • Flair for creativity, strategic thinking and innovation.
  • Strong copywriting skills.
  • Good industry knowledge and experience in building influential networks.
  • Outstanding organisation with an ability to manage multiple projects, portfolios and people at any one time.
  • Client focused and sensitive to confidential information.
  • Relevant degrees in the arts, English language, media or public relations, or PR qualifications from the PRCA or CIPR desirable.
  • Experience of working with business to business (B2B) or business to consumer (B2C) PR accounts.
  • Agency experience is preferred although not essential.
  • Evidence of copywriting, marketing and report writing, social media, event management and client liaison skills.
  • Industry knowledge and contacts is beneficial.
What We Offer

On top of great growth opportunities and an inclusive culture, this position comes with a competitive salary and an attractive benefits package.

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