Optimisation Specialist

3 weeks ago

Shirebrook, Derbyshire, United Kingdom Frasers Group Full time

Job Title: Optimisation Specialist

About the Role:

We are seeking a highly skilled Optimisation Specialist to join our team at Frasers Group. As an Optimisation Specialist, you will play a critical role in implementing a relevant and data-driven Search & Visual Merchandising strategy, adopting best-in-class strategies and developing forward-thinking features.

Key Responsibilities:

  • Develop, implement, and oversee data-driven, customer-centric visual merchandising strategies.
  • Manage onsite search, ensuring optimal configuration across fascias and enhancing the search experience.
  • Enhance personalisation on site and app via search and merch tools.
  • Develop forward-thinking features that will help drive the performance of each fascia forward, in line with the Frasers Group aspiration.
  • Contribute new ideas into our Digital roadmap and manage these from concept through to delivery.
  • Promote a culture of experimentation, ensuring we are constantly iterating and evolving strategies with proven uplifts.
  • Analyse and interpret A/B test results, compiling detailed views of outcomes, learnings, and next steps.
  • Create and constantly develop playbooks of best practices to be used within the business to ensure consistent and scalable optimisation practices.
  • Use data insights to identify customer pain points in the journey. Present recommendations on how we can optimise in these areas.
  • Work cross-functionally to optimise experience during trade events and other initiatives.
  • Help build, develop, and manage weekly reporting on key insights and actions.

Requirements:

  • Proven experience in digital optimisation, digital trade, analytics, or related roles.
  • Commercial and analytical mindset.
  • Passionate about customer behaviour, optimising online experiences, and an interest in wider digital practices.
  • Strong data-driven mindset with a sound commercial understanding.
  • Experience with Search & Merch tools such as Algolia or Attraqt.
  • Understanding of personalised algorithms and the effect on the customer journey.
  • Knowledge of GA and other analytical tools such as ContentSquare.
  • Experience with A/B testing and other experimentation methodologies.

What We Offer:

  • A competitive salary and benefits package.
  • A wide range of perks for our colleagues, including Frasers Champion, Fearless, Frasers Festival, CEO Sessions, Retail Reconnect, Frasers Fit, and Retail Trust.

How to Apply:

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first-stage interview with the Recruiter. If successful, we anticipate two further interview stages with the Hiring Manager/wider team, which will be more technically focused and could include a presentation/task to see your skills in action.

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