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Scientific Director of Commercial Strategy

2 months ago

London, Greater London, United Kingdom Langland Full time

Job Opportunity

In this leadership role, you will drive the scientific and medical capability of the advertising team, ensuring depth of knowledge and effective pull-through into creative execution. You will lead the scientific aspects of complex, high-profile, high-value accounts for the business, and inspire the team to value scientific rigor across the business. You will motivate the team to think further, grow business and client partnerships, optimize scientific practices, and proactively develop and advocate for individual members and the wider team, both internally and externally.

Key Responsibilities:

  • Develop and lead a best-in-industry scientific/medical capability for the advertising team
  • Provide effective leadership, alongside Creative Directors, for the medical copywriting team in terms of scientific knowledge and content creation
  • Facilitate and encourage cross-team collaboration (scientific, creative, digital, strategic) to ensure a cohesive approach to client projects
  • Effectively construct and communicate strategically aligned scientific narratives that aid in the development of award-winning creative
  • Provide critical review of creative and associated materials
  • Lead scientific pitch research and presentation up to Publicis Groupe level, with emphasis on complex narratives and programs, and the scientific/medical pull-through into creative execution
  • Provide active counsel and recommendations to clients, including effective navigation of medical review of creative work, and in the development of brand/account plans
  • Maintain high-profile visibility within the agency as a scientific and creative expert across multiple therapy areas
  • Lead the development of therapy area and/or brand scientific strategy (in collaboration with the Scientific Strategy Team where appropriate)
  • Initiate and lead internal/external workshops to solve complex scientific problems and foster strategic alignment

Qualifications

You are an established scientific and creative leader, with extensive heritage in medical communications and advertising, and demonstrated ability at leveraging scientific knowledge into creative execution. You have shown innovation in problem-solving, and aptitude at mastering knowledge of therapeutic areas, being the scientific steward of brands and leading scientific discourse. You can confidently produce strategically aligned, compelling scientific narratives, lead a team to deliver the same, and support the creative team to leverage scientific insights into award-winning creative. You have and can develop influential networks and relationships through your skills, both internally and externally.