Academic and Communities Marketing Specialist

3 weeks ago

North Tyneside, United Kingdom GEM Partnership Full time
Marketing Executive

Salary: Up to £35,000 + circa 10% bonus + excellent benefits

Location: Sunderland (Hybrid Working)

GEM Partnership is a rapidly growing organisation offering a range of services to the Professional Services sector across the UK. As part of their exciting growth plans, an opportunity exists to join this business as a Marketing Executive.

Your role will be to assist in the implementation of the company's marketing strategy, driving strong interest in the company's services, generating leads to support their ambitious sales growth plans. You will jointly develop and maintain a full marcomms plan with the company's Marketing Manager whilst liaising with the wider lead generation and sales team.

The marketing mix will span a range of channels including e-mail, PPC, organic and paid SEO, website, social, video, and webinars.

  • Support lead generation through creating and executing an effective marketing strategy.
  • Develop and implement digital marketing campaigns, whilst helping to maintain the website and social media channels.
  • Undertake research and produce content to improve SEO and website conversions, monitoring and evaluating performance.
  • Monitor digital channel performances and produce reports and recommendations for areas of improvement.

Requirements:

  • 3 years+ commercial experience gained within marketing in a similar role.
  • Experience of working within a B2B sector, ideally from a software, fintech, eCommerce, professional services, or similar background.
  • Degree qualified in a related subject or hold a professional qualification in digital marketing.
  • Excellent understanding of marketing concepts and best practices.
  • Strong understanding of Google Analytics, Google AdWords, WordPress, and paid social channels including Facebook and LinkedIn.
  • Excellent communication skills and strong track record of creating compelling and effective integrated campaigns utilising the digital marketing mix.
  • Proven experience in the management of CMS, CRM, and e-mail automation systems.
  • Digital design skills.

This is a fantastic opportunity to join a rapidly growing and ambitious organisation at an exciting time, with genuine opportunities for career development and progression, and the ability to work from home 2 days per week on a permanent basis.

Benefits: Circa 10% bonus, 9% unmatched pension contribution, private medical, and the ability to buy and sell holidays.

If you feel you have the qualities our client is seeking, please forward your CV and covering letter indicating your current package to Graeme Parker at GEM Partnership, or for a discreet conversation, call our Peterlee office.

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