Digital Advertising Campaign Manager
2 months ago
This is a hands-on role focused on managing and optimizing digital advertising campaigns. The person in this role will be responsible for setting up and tracking ads on various social media platforms, ensuring compliance with privacy regulations, and analyzing data to improve ad performance.
Key Responsibilities:- Meta/Facebook Pixel Implementation: The person in this role will set up and manage the Facebook Pixel, a small piece of code on your website that tracks conversions, ensuring it captures data like page views, add-to-cart actions, and completed purchases.
- Tagging and Tracking Conversions: They will add tags to your website to track actions users take after clicking on your ads, helping measure the effectiveness of ad campaigns.
- Trafficking and Platform Experience: They will manage ad placements across different social media platforms like Facebook, Instagram, and Twitter, ensuring ads are delivered to the right audience at the right time.
- Privacy and Cookie Consent: They will ensure compliance with privacy laws like GDPR and CCPA by managing cookie consent banners and ensuring user data is handled correctly.
- Ad Operations and Technology: They will use tools like Adobe Analytics, DoubleClick, and others to track ad performance, optimize campaigns, and troubleshoot any issues with ad delivery.
- Proficient in Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O
- Experienced with Adobe DTM ad tagging in JavaScript
- Knowledge of programmatic media, ad serving, and ad trafficking processes
- Understanding of attribution models, data security policies, and privacy regulations (CCPA, CPRA, GDPR, etc.)
- Familiarity with network sniffing tools and network payloads
- Experience with advertising identity space technologies and device identifiers
- Ability to manage MMP operations including partner configurations, postback setup, and data exports
- Knowledge of cookie-less advertising and user access management
- Experience with audience creation/management and server-to-server API connections
£410 PAYE - No room for negotiation on this
Collaborative and dynamic environment with opportunities for professional growth and development.
This is a contract position with a duration of 6 months.
This is a fully remote position.
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