Social Media Content Creator

2 weeks ago

Horsham, United Kingdom Born Free Foundation Full time
Job Title: Social Media Officer

Born Free Foundation is seeking a highly skilled and creative Social Media Officer to join our team. As a key member of our digital marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that showcases our mission and values.

Key Responsibilities:
  • Design and deliver creative and engaging social media plans that align with our overall marketing strategy
  • Ideate, curate, and collate holistic content that reflects the history and diversity of Born Free, tailored to the interests of our followers
  • Schedule content on Sprout Social and ensure it is adapted/suitable for specific channels/audiences
  • Monitor, track, analyze, and report on performance on social media platforms using tools such as Sprout Social, Google Analytics, and Facebook Insights, and recommend improvements to increase performance
  • Identify consumer trends to help with planning social media campaigns
  • Optimize content to further encourage community interaction and engagement
  • Research and evaluate the latest tools and techniques in order to find new and better ways of measuring social media activity
  • Analyze competitor activity
  • Set targets to increase brand awareness and increase customer engagement and loyalty
  • Create a flexible, proactive, and reactive content calendar for all social that enhances the broader programmatic, marketing, and leadership plans
  • Ensure that the BFF's brand is consistent across every platform
  • Live and breathe our brand voice and style guides, and continue to develop them through content, alongside our creative team
  • Assist with content creation where needed (e.g. other staff on leave)
  • Respond to social media community
  • Track, analyze, and share KPI reports to optimize content performance and audience growth, and take advantage of opportunities, and adjust or pivot strategies, tactics, and content development as needed
Requirements:
  • Lives and breathes social – thrives on creating content and communications that genuinely connect with audiences
  • Inclusive, creative, courageous, discerning, curious, and devoted to Born Free, its Mission, and its followers
  • University degree in marketing or related subject or, a minimum of 3 years in a similar role, with a proven track record
  • Strong writing and editorial skills with utmost attention to detail
  • Comprehensive, nuanced understanding of all social platforms, including emerging creative sensibility and a keen eye for look and feel; editorial storytelling experiences a big plus
  • Results-driven with the ability to analyze data and deduce implications for social and engagement strategies
  • Highly-motivated self-starter; capable of working independently, yet collaboratively, within a fast-paced environment
  • Quick-thinking, agile, creative, hands-on, resilient, stress-tolerant, problem-solver
What We Offer:
  • Opportunities for continuous professional learning
  • Generous annual leave entitlement
  • Working from home with regular team meetings to help you maintain a healthy work-life balance
  • Wellbeing support
  • Competitive pension

Born Free Foundation is an Equal Opportunities employer and positively encourages applications from suitably qualified and eligible candidates, regardless of age, sex, race, disability, sexual orientation, gender reassignment, religion or belief, marital/civil partnership status, or pregnancy and maternity. We welcome requests for flexible working.

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