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Brand and Activations Manager

2 months ago

Huddersfield, Kirklees, United Kingdom Focus Brands Full time
About the Role

We are seeking a highly skilled Brand and Activations Manager to join our team at Focus Brands. As a key member of our marketing team, you will be responsible for developing and implementing strategies to elevate our brands presence in the market and drive its continued success.

Key Responsibilities
  • Strategy Development
    • Collaborate with the Marketing Director and Commercial Director to develop a comprehensive strategic marketing plan for our brands.
    • Define and align seasonal marketing calendars incorporating all relevant aspects of product, retail, and brand activity.
  • Enhance GTM Sell-in Process
    • Develop and refine go-to-market (GTM) activations sell-in tools for wholesale, export partners, and distributors.
    • Prepare and present the brands Marketing plans at the quarterly internal Sales launches to galvanise and support the sales teams, distributors and DTC teams.
    • Present these plans collaboratively with the sales teams at the quarterly sell ins to wholesale partners to influence the orderbook.
    • Attend trade launches to support the brand and sales teams to influence the order book.
  • Campaign Management and Execution
    • Develop a roadmap that enables the delivery of a successful marketing campaign during key seasonal moments within the brand calendar (from activations to events). This will be your blueprint to ensure the Brand is delivered on time in full with excellence at the point of purchase going forward.
    • Collaborate with key agencies that will deliver the Brand with excellence and who give a strong ROI.
    • Plan and prepare the marketing campaigns with wholesale partners aligned to the strategic account marketing plans and execute these with excellence and measure the effectiveness accordingly
    • Develop and execute consumer activation activities and events against targeted product ranges across key channels of distribution.
    • Work cross functionally with the wider marketing teams, from the creative manager to the PR and influencer Manager to ensure they develop compelling tools, secure relevant influencers and generate coverage for events.
    • Liaise with customer services and the sales teams to ensure the product has been delivered on time in full ahead of the campaign go live date.
  • Performance Monitoring and Reporting
    • Conduct relevant reporting activities to measure efficiency and commercial success.
    • Work closely with sales to receive sell out reports from our partners to measure the effectiveness of the marketing activities.
    • Present results to the sales and marketing teams and ensure best practices are shared internally and externally.
  • Digital Marketing and Social Media
    • Manage the brands social media channels in collaboration with the Brand Marketing Executive (aligned to strategy)
    • Develop engaging content strategies to increase brand visibility and engagement online.
  • Budget and Resource Management
    • Manage budgets and costs within agreed measures.
    • Monthly budget management with finance.
Requirements
  • Experience in brand or retail management and marketing, preferably in the sports fashion or lifestyle industry.
  • Strong understanding of multi-channel marketing strategies.
  • Excellent project management and organisational skills.
  • Creative mindset with strong analytical abilities.
  • Proficiency in digital marketing.
  • Excellent communication and presentation skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Entrepreneurial mindset.
About Focus Brands

Focus Brands is a market leader in design, sourcing, distribution, and brand management of high-profile lifestyle and sports brands. We expertly navigate ever changing global trends to develop and deliver commercial product ranges that meet our target consumers' needs and desires. This consumer centric approach allows us to build strong, distinctive brand identities that resonate across UK and international markets.

Our portfolio includes iconic brands that embody our commitment to style and performance. At the forefront is Ellesse, a luxurious Italian sport and lifestyle brand with a rich heritage. At Focus Brands, we champion a people first culture, believing our success stems from our team's creativity, passion, and collaborative spirit. Open communication, cross-functional teamwork, and entrepreneurial thinking drive everything we do.