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Digital Marketing Strategist

2 months ago

London, United Kingdom Stealth Mode Start-up Full time

We're seeking a hands-on Marketing Executive to lead our B2B AI software product launch, go-to-market (GTM), and user growth initiatives for a Stealth Mode Start-up.

**Key Responsibilities:**

  • Develop and execute pre-launch and post-launch marketing strategies to drive business growth and brand awareness.
  • Create and design marketing content across various formats, including blog posts, whitepapers, case studies, and other collateral.
  • Manage digital marketing campaigns from conception to execution, leveraging data-driven insights to optimize results.
  • Design visually appealing marketing materials and graphics that align with our brand identity.
  • Implement data-driven marketing analytics and reporting to measure campaign effectiveness and inform future strategies.
  • Build and maintain the company's brand identity, ensuring consistency across all touchpoints.
  • Collaborate with cross-functional teams, including sales and product, to drive business outcomes.

**Requirements:**

  • Proven experience in B2B tech, GTM, or SaaS marketing, with a focus on driving business growth and brand awareness.
  • Strong content creation and graphic design skills, with the ability to adapt to our brand voice and style.
  • Proficiency in design tools, such as Adobe Creative Suite and Canva, to create high-quality marketing materials.
  • Experience with product launches and growth marketing, with a focus on driving user acquisition and retention.
  • Familiarity with marketing automation and analytics tools, such as HubSpot and Google Analytics.
  • Excellent written and verbal communication skills, with the ability to articulate complex marketing concepts to both technical and non-technical stakeholders.
  • Creative problem-solver with the ability to work in a fast-paced environment and adapt to changing priorities.