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Digital Optimisation Lead

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London, Greater London, United Kingdom Intelligent People Full time
Conversion Rate Optimisation Manager Job Description

We are seeking a highly skilled Conversion Rate Optimisation Manager to join our team at Intelligent People. As a key member of our digital marketing team, you will be responsible for driving conversion rate optimisation efforts across our business.

Key Responsibilities:

  • Develop and execute a comprehensive CRO strategy to enhance our customer journey and optimise digital touchpoints.
  • Analyse and interpret data to identify opportunities for optimisation and inform decision-making.
  • Design and implement A/B testing and other experiments to improve conversion rates.
  • Collaborate with the performance marketing and growth teams to implement changes and monitor their effectiveness.

Requirements:

  • 2+ years of experience in conversion rate optimisation for high-growth or scaled brands.
  • Demonstrable experience driving conversion uplift using systematic methods.
  • Proficiency in tools like Universal Analytics, VWO, and Hotjar.
  • Solid understanding of conversion-focused UI and user journeys.
  • Experience ideating, briefing, deploying, testing, and iterating landing pages at scale.
  • Experience with A/B testing and multivariate testing.
  • Talent in data analysis and processing using tools like Excel, Tableau, or Looker.

This is an exciting opportunity to join a fast-growing business and own a channel that is expected to be a major part of our growth and development.