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Paid Social Media Specialist

1 month ago

City of London Greater London, United Kingdom Ruder Finn UK Full time
Job Title: Paid Social Media Specialist

We are seeking a highly skilled Paid Social Media Specialist to join our team at Ruder Finn London. As a Paid Social Media Specialist, you will be responsible for creating, managing, and optimizing paid social media campaigns across multiple platforms to enhance engagement and brand awareness through targeted global corporate communications.

About Us: Ruder Finn London is a full-service communications consultancy, working in the UK and internationally with leading businesses and industry associations within the healthcare, technology, and life sciences sectors. We specialize in communicating innovation and change in ways that people embrace.

Your Role: As a Paid Social Media Specialist, you will be responsible for:

  • Creating and managing paid social media campaigns across multiple platforms, including LinkedIn, Meta, and X (formerly Twitter)
  • Developing targeted audience segments and optimizing targeting parameters for social media activations, based on client briefs and content strategies
  • Analyzing campaign data, drawing actionable insights, and making data-driven decisions
  • Managing budgets effectively and monitoring expenditures for paid media campaigns
  • Organizing and maintaining content calendars, ensuring timely and strategic content deployment
  • Managing multiple projects simultaneously, prioritizing and coordinating tasks efficiently
  • Presenting findings to clients and delivering insightful performance analyses
  • Working closely with a large team, fostering a collaborative environment, and supporting knowledge growth for junior team members

Requirements: To be successful in this role, you will need:

  • 3-5 years of experience in managing paid campaigns on social media platforms, particularly LinkedIn, Meta, and X (formerly Twitter)
  • Proven ability to create targeted audience segments and optimize targeting parameters for social media activations, based on client briefs and content strategies
  • Exceptional ability to analyze campaign data, draw actionable insights, and make data-driven decisions
  • Budget management: Experience in managing budgets effectively and monitoring expenditures for paid media campaigns
  • Content calendar management: Skilled in organizing and maintaining content calendars, ensuring timely and strategic content deployment
  • Project management: Proven capability to manage multiple projects simultaneously, prioritizing and coordinating tasks efficiently
  • Communication skills: Strong written and verbal communication skills, including the ability to present findings to clients and deliver insightful performance analyses
  • Microsoft office proficiency: Advanced skills in MS Office tools, including Outlook, PowerPoint, Excel, and SharePoint
  • Proficient in using project management tools like Asana to coordinate, assign, and prioritize tasks

What We Offer: As a Paid Social Media Specialist at Ruder Finn London, you will have the opportunity to work with a talented team of professionals, develop your skills and expertise, and contribute to the success of our clients. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.

Location: This is a hybrid role split between our London office and homeworking, so candidates must have the right to work in the UK.