SEO Specialist

2 weeks ago

London, Greater London, United Kingdom The AA Full time
About The AA

The AA is a leading provider of roadside assistance, insurance, and driving lessons in the UK. With a strong brand presence and a commitment to customer satisfaction, we are seeking a skilled SEO Specialist to join our digital marketing team.

Job Summary

We are looking for a highly motivated and experienced SEO Specialist to assist in implementing our SEO strategy for the Insurance and SMR business segments. As part of this role, you will support the execution of on-site, off-site, content, and technical SEO activities, collaborating closely with the Technical SEO Manager and Content Editors.

Key Responsibilities
  • Support SEO Strategy Implementation: Assist the Head of SEO in implementing the SEO strategy for the Insurance and SMR business segments to drive incremental traffic and revenue opportunities for the business.
  • Day-to-Day SEO Activity Management: Maintain day-to-day SEO activity plans across on-site, off-site, content, and technical areas for the AA Insurance and SMR business segments.
  • Stakeholder Liaison and Reporting: Collaborate with P&L stakeholders to support broader P&L initiatives and provide performance reports.
  • Collaboration with Content Editors, Developers, and Technical SEO Manager: Work closely with Content Editors, Developers, and the Technical SEO Manager to ensure timely and accurate delivery of actions and measure their impact.
  • Direct Execution of Recommendations: Make changes directly through our CMS to execute SEO recommendations whenever possible.
  • Agency Relationship Management: Assist the Head of SEO in maintaining day-to-day communication with our agency to ensure efficient delivery of actions aligned with our SEO strategy.
  • Search Intent Research and Content Recommendations: Conduct search intent research to understand customer search behavior and translate findings into content recommendations.
  • Competitor Analysis and Action Identification: Analyze organic search results to identify opportunities, risks, and trends related to competitors and take appropriate actions.
  • Impact Measurement and Reporting: Report and measure the impact of website changes on rankings, share of voice, CTR, visits, and other performance signals.
  • Market Insights and Stakeholder Communication: Monitor market changes, competitor shifts, and our performance to provide relevant insights for internal reports and meetings and assist the Head of SEO in managing commercial stakeholders by presenting performance updates and insights on competitive landscape changes.
  • Group-Wide SEO Best Practices and Processes: Support the team in developing Group-wide SEO best practices and integrated processes as needed.
Requirements
  • SEO Knowledge: Possess a strong understanding of SEO best practices for on-page, off-page, and technical aspects.
  • Innovative Approach: Continuously demonstrate innovation and initiative in SEO strategies and tactics.
  • Performance-Driven: Target-oriented and focused on driving performance improvements.
  • Analytics and Tools Proficiency: Familiarity with Google Analytics for reporting and analysis, as well as expertise in SEO tracking and auditing tools.
  • Communication and Organisation: Excellent communication, organisational, and presentation skills.
  • Business Impact Awareness: Commercially minded, recognizing the impact of digital experiences on customer outcomes and business results.
  • Effective Task Management: Organized and capable of handling multiple tasks simultaneously.
  • Deadline Adherence: Proven track record of meeting deadlines.
  • Time Management Skills: Demonstrated effective time management abilities.
  • Passion for Digital Marketing: Clearly passionate about digital marketing, content, and prioritizing customer needs.

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