Product Marketing Strategist
4 weeks ago
MMR Research Worldwide LTD is a leading global consumer and sensory research agency specializing in food, drink, personal and household care research. With a client base that includes over 50% of the top 100 global food and drink brands, we are at the forefront of driving innovation and excellence in the industry.
Our team consists of more than 850 highly skilled professionals, including research experts, data scientists, and sensory specialists. With offices in multiple countries, we offer a global reach that enables us to deliver exceptional insights and solutions to our clients.
At MMR, we prioritize collaboration, honesty, and mutual trust. Our commitment to our employees' satisfaction is reflected in our high rating on Glassdoor, where we currently have a 4.5 out of 5 rating as an employer destination.
About the RoleThe Product Marketing Specialist will play a crucial role in driving and executing product-focused marketing strategies to promote MMR's solutions. Working alongside the marketing team, this role will be responsible for developing compelling messaging and positioning, creating marketing collateral, and supporting go-to-market activities.
Key Responsibilities:
- Develop product positioning and messaging that resonate with target segments across the MMR Family brands, emphasizing unique value propositions, reasons to believe, and points of difference.
- Lead the creation and management of go-to-market materials that effectively convey the architecture of offers, products, and methodologies, showcasing the collective strengths of MMR Research Worldwide, Huxly, Together, and Ideal Insight.
- Ensure coherent product messaging and unified strategy execution across all launch and promotional activities, fostering collaboration between marketing, sales, R&D, and partner brands within the MMR Family.
- Utilize market trends, consumer feedback, and performance metrics to continuously refine value propositions and go-to-market strategies, leveraging insights from across the MMR Family's diverse expertise.
- Conduct ROI analyses and KPI tracking across the MMR Family brands to measure the effectiveness of marketing initiatives and inform strategic decisions.
- Maintain and update brand guidelines and credentials documentation, curating a portfolio of case studies that highlight the MMR Family's collective methodological expertise and market successes.
- Equip sales teams across the MMR Family with comprehensive materials that reinforce value propositions and facilitate effective selling.
To be successful in this role, you will need:
- Bachelor's degree in marketing or a related field
- Minimum of 3-5 years of experience in product marketing, with a preference for those familiar with the CPG sector or market research agencies.
- Proven capability in developing compelling value propositions and differentiating messaging strategies.
- Strong written and verbal communication skills
- Experience with marketing technology and tools
- Understanding of market research and consumer insights
- Analytical mindset and ability to interpret data
- Collaborative approach and ability to work effectively in a team
- Creative thinking and problem-solving skills
- Demonstrated success in collaborative projects across diverse teams and brands.
- Familiarity with sensory evaluation methods and consumer research techniques is advantageous.
- Flexibility and adaptability to thrive in a dynamic, fast-paced environment
At MMR, we're committed to ensuring the happiness and well-being of each employee, regardless of where they are in the world. We offer a wide range of core and additional benefits to enhance your experience with us. Competitive salaries, generous holiday allowances, and unparalleled training opportunities are standard here. Our vibrant culture, talented team, and focus on employee well-being is what makes MMR truly shine.
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