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Marketing Professional

2 months ago

Knaresborough, North Yorkshire, United Kingdom Elevation Recruitment Group Full time
About the Role

We are excited to be working exclusively with a global design and manufacturing business providing bespoke solutions to their clients.

This is an excellent opportunity for an ambitious B2B Marketing Executive to join our team and take on a standalone role leading the marketing function with full autonomy.

Key Responsibilities
  • Develop and Implement Marketing Strategies

Develop and execute creative marketing strategies and plans to make an impact on lead generation and to increase visibility of the company across target markets.

Support Brand and Drive Sales

Support the brand and drive sales through online and offline marketing, delivering frequent and timely content creation, social media, video, and other marketing materials.

Monitor Competitor and Market Activity

Monitor competitor, target market, and key account activity for developments and trends that can inform the marketing plan.

Manage CRM System

Manage and develop the CRM system, including administration duties, GDPR compliance, report generation, lead management, campaign creation and management, and updating structure and workflow.

Manage Company Website

Manage and develop the company website, including updating pages with all current material, and ensure optimization for SEO.

Create and Develop Content

Create and develop appropriate content to support sales and project activity, in liaison with BDMs and Engineering, including region-specific and language-specific content.

Plan and Implement Marketing Activity

Plan and implement all Marcoms activity, including Advertising, Exhibitions, PR, Newsletters, internal marketing communications to support lead generation and customer acquisition and also existing customer engagement and retention.

Support Corporate Initiatives

Support corporate initiatives in core values, CSR, sustainability, lean manufacturing.

Ensure Brand Consistency

Ensure the corporate identity and brand is correctly implemented at all times both internally and externally.

Plan and Manage Marketing Budget

Plan and manage a Marketing budget, including planned expenditure for the annual budget.

Support Sales and Marketing Department

As a member of the Sales & Marketing department, support and undertake general marketing tasks as required, proactive in sourcing, developing, and proposing new ideas for a creative marketing environment.

Requirements
  • Experience in B2B Environment

Experience of working in a B2B environment, preferably in an engineering, manufacturing, technical, or industrial setting.

CRM Experience

Experience of using a CRM.

Website Management

Managing a website through CMS, preferably WordPress.

SEO Tools

Experience of using SEO tools such as Google Analytics, GA4, Google Console, and Yoast.

Marketing Experience

Experience of working within a marketing role for the purpose of lead generation.

International Marketing

Experience of marketing to an international market.