Senior Product Lead, Advertising Solutions

1 month ago

London, Greater London, United Kingdom BBC Full time

POSITION OVERVIEW

The Advertising Product division operates within the Digital News and Streaming sector, overseeing all strategic decisions related to advertising products. This includes various formats, audience targeting, partnership management, and the technology essential for effective ad delivery. Collaboration with UX, design, content, and commercial teams, along with technical units, is crucial to ensure the development of premium ad products that meet global customer needs.

We are seeking a seasoned Senior Product Lead to join our team and contribute to the evolution of our high-quality advertising offerings.

  • Design workflows and gather requirements for both direct and programmatic sales processes.
  • Maintain an inventory of order management solutions, delivery systems, and audience targeting tools. Proactively address workflow challenges, promote best practices, provide training, and oversee user compliance.
  • Manage the product roadmap for order management, collaborating with key stakeholders across sales, finance, and compliance to align with business goals.
  • Establish testing protocols for systems and ad formats to facilitate the introduction of new solutions and address issues. Coordinate with system and workflow owners to ensure roadmap consistency.
  • Serve as the primary contact for vendors, development teams, and advertising technology partners, articulating cases, scenarios, and operational challenges.
  • Utilize business analytics and user behavior insights to generate ideas that drive continuous improvement in advertising products.
  • Identify and evaluate market opportunities, formulating proposals for new features, leading team discussions, and advocating for prioritized initiatives.
  • Regularly gather requirements from various business units to capture both immediate and long-term opportunities.
  • Collaborate with business leaders and their teams globally to effectively communicate and promote new advertising products and features.
  • As products transition from concept to launch, work with ad technology, operations, and marketing teams to develop a comprehensive launch strategy.
  • Define and implement a self-service sales tool initiative for regional sales teams, ensuring alignment with delivery system roadmaps.

QUALIFICATIONS REQUIRED

Essential Criteria

  • Demonstrated ability to leverage advertising industry knowledge, market insights, audience research, and analytics to inform product strategy.
  • Proven track record in launching linear and/or digital advertising products within a publishing or ad tech environment.
  • Familiarity with Ad Sales CRM systems and cross-platform advertising campaign management tools, such as Salesforce.
  • Strong coordination skills among diverse, geographically dispersed stakeholders to ensure product alignment with business needs.
  • Agile and adaptable, with excellent communication skills to articulate Order Management narratives.
  • Experience in direct-to-consumer, digital media, or news products is advantageous.

PREFERRED QUALIFICATIONS

  • Experience with direct-to-consumer, digital media addressable advertising products.
  • Understanding of the Advertising Campaign Management ecosystem and related technologies, such as Operative, Google Ad Manager, Mydas, and SAP.
  • Project or Program Management experience, capable of working cross-functionally and internationally, with potential travel involved.
  • Familiarity with self-service sales tools.
  • Experience in process mapping and workflow design.

CULTURE AT BBC STUDIOS

At BBC Studios, we prioritize not only what we do but also how we do it. Our values and behaviors are integral to our identity. We encourage you to familiarize yourself with our values and commitments.

We are dedicated to fostering a culturally diverse workforce and strongly encourage applications from underrepresented groups. We uphold equality of opportunity and welcome applications from individuals of all backgrounds.

Sustainability is central to our operations, both on-screen and off-screen, as we strive to meet the BBC Group's science-based Net Zero targets.

BENEFITS OF WORKING AT BBC STUDIOS

  • Competitive salary package.
  • Flexible 35-hour workweek to support work-life balance.
  • 26 days of vacation (plus an additional Corporation Day) with the option to purchase up to 5 extra days.
  • Defined pension scheme and access to discounted dental, healthcare, gym memberships, and more.
  • Excellent career development opportunities, including access to courses, webinars, workshops, and the chance to work in various areas of the organization.

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