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Manager of Performance Analytics
2 months ago
Red Bull UK is seeking a Performance Insights Manager to join our dynamic team.
The primary objective of this position is to provide critical insights regarding brand, category, and competitor performance, aligning with the core objectives and KPIs of the organization. This role is essential in shaping the strategic direction of the business and plays a significant role in key decision-making processes.
The Insights Manager will be tasked with developing a comprehensive understanding of our performance drivers, identifying key growth opportunities and potential risks. The ideal candidate will proactively source, manage, and assess market data providers. They will also create insight systems and data visualization tools to facilitate timely performance analysis, strategic decision-making, and position Red Bull as a leader in advanced analytics.
This position will significantly influence both long-term strategic decisions and short-term performance tracking. Building strong relationships with various departments and the leadership team is crucial, as is managing and influencing external partners to achieve Red Bull's objectives.
Key ResponsibilitiesPerformance Insights
Provide insights on monthly performance metrics, including portfolio, category, competitor analysis, and new product launches. This will involve proactive analysis and trend identification to guide the management team in making informed decisions that drive growth during key planning meetings.
Portfolio Insights and Strategic Planning
Collaborate closely with the Strategy & Planning Manager to enhance the Red Bull product assortment. This includes developing portfolio analytics, forecasting new opportunities, and proposing strategies to optimize the product range while increasing sales, market share, and penetration.
Reporting and Performance Tracking
Oversee the maintenance and enhancement of our reporting suite, ensuring it communicates relevant performance metrics effectively and remains user-friendly for the intended audience. This will involve identifying the best analytics tools and technologies to automate reporting processes and managing external agencies in report development and maintenance.
Agency and Project Management
Manage relationships with key market research suppliers (e.g., Nielsen IQ, Circana), ensuring comprehensive measurement of category and Red Bull sales. This role will also involve overseeing analytics projects from inception to completion, including briefing internal or external analysts and delivering final insights to relevant teams.
QualificationsDemonstrated experience in agency, retail, or client insights
Proven track record in managing performance tracking and KPIs
Ability to translate data into actionable insights
Strong presentation skills with the ability to influence at all organizational levels
Exceptional data analytics and design capabilities
At Red Bull, we are committed to fostering a diverse workforce that encourages innovation and creativity. We prioritize recruiting based on experience, skills, potential, and talent, ensuring an inclusive environment for all candidates.