Email Marketing Specialist

2 months ago


Leeds, Leeds, United Kingdom Focus 5 Recruitment Full time
About the Role

We are seeking a highly skilled Email Marketing Executive to join our team at Focus 5 Recruitment. As a key member of our marketing department, you will be responsible for developing and executing email marketing campaigns that drive engagement, conversions, and retention.

Key Responsibilities
  • Email Campaign Management: Develop, execute, and optimize email marketing campaigns using HubSpot to drive engagement, conversions, and retention, while ensuring compliance with relevant regulations.
  • HubSpot Expertise: Utilize the HubSpot platform to create, schedule, and analyze email campaigns, workflows, and automation processes.
  • Content Creation and Collaboration: Collaborate with the content team to create compelling email content, including copy, graphics, and multimedia elements, and work closely with cross-functional teams to align efforts with overall marketing objectives.
  • Segmentation and Targeting: Implement effective audience segmentation strategies to personalize email content and improve campaign performance.
  • Analytics, Reporting, and A/B Testing: Monitor key email marketing metrics, analyze campaign performance, conduct A/B tests on email elements, and provide actionable insights for optimization.
Requirements
  • 5 years' experience in email marketing, preferably in a direct-to-consumer (D2C) environment.
  • Proficiency in using HubSpot.
  • Experience in working in a service-led industry preferred.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Excellent written communication and copywriting skills & the ability to manage multiple projects in a fast-paced environment.
  • Self-motivated with a passion for staying updated on industry trends and best practices.
About Us

Focus 5 Recruitment is a leading recruitment agency specializing in placing talented professionals in exciting roles. We are committed to delivering exceptional service and building long-term relationships with our clients and candidates.



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