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Brand Marketing Lead

2 months ago

Cambridge, Cambridgeshire, United Kingdom The Advocate Group Full time
Position Overview

Location: Cambridgeshire

Hybrid Work Model: 2 Days in Office

Compensation: Competitive salary plus benefits

Are you prepared to spearhead the growth strategy for a prominent food brand, fostering innovation and increasing market presence in a swiftly evolving grocery sector?

About the Organization

We are collaborating with a significant entity in the UK food and beverage industry, committed to producing food and drink that highlights natural quality. Their portfolio is rich with beloved brands that consumers enjoy daily.

Role Responsibilities

As a Brand Marketing Lead, you will be responsible for enhancing market share, brand visibility, and growth across both retail and food service sectors. You will manage the marketing budget and lead a team of agencies to create and implement comprehensive media strategies.

This position also entails delivering a solid innovation pipeline and supervising a Brand Manager, nurturing the next generation of marketing professionals. You will work closely with cross-functional teams to guide operations, product development, sales, and customer engagement, while also liaising with external partners.

Key Duties:

  • Develop and execute a 3-5 year growth strategy for the UK and European product lines.
  • Monitor performance metrics and adapt strategies accordingly.
  • Oversee innovation initiatives and the development of new products.
  • Identify avenues for portfolio expansion across various channels.
  • Employ agile testing methodologies for swift market introductions.
  • Integrate key growth strategies across all departments.
  • Utilize consumer insights to inform strategic decisions.
  • Establish and maintain relationships with external collaborators.
  • Create impactful marketing materials and initiatives.
  • Develop and implement best practice frameworks.
  • Lead and cultivate the Marketing team.

Candidate Profile:

  • Demonstrated success in driving channel and brand growth with measurable outcomes.
  • Business-oriented with experience in budget oversight.
  • Proficient in ideation, co-creation, and developing propositions based on consumer insights.
  • Strong project management and organizational skills.
  • Experience in team leadership, inspiring and developing talent.
  • Exceptional communication skills for building stakeholder relationships.

If this role aligns with your skills and aspirations, we would be eager to discuss it further.

For more information about our available opportunities or how we can assist you in advancing your career, please reach out to us.

The Advocate Group is a premier recruitment partner in the UK, specializing in the FMCG and consumer product sectors.

We are an equal opportunity employer and encourage applications from all qualified individuals regardless of race, gender, disability, religion/belief, sexual orientation, or age. By applying for this position, you agree to our Privacy Policy, available on our website. Please note that The Advocate Group is acting as an employment agency in relation to this position.