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Media Strategist

3 months ago

London, Greater London, United Kingdom Spark Foundry Full time

Spark Foundry is seeking a talented and driven Media Strategist to join our dynamic team focused on the prestigious Mondelēz account across Europe.

This role presents an exciting opportunity to contribute to the success of iconic snacking brands within a collaborative and innovative environment. You will play a pivotal part in shaping strategic media campaigns that resonate with consumers, drive brand growth, and elevate the Mondelēz experience.

Your Responsibilities:
  • Cultivate strong relationships with key stakeholders within Mondelēz Europe, gaining a deep understanding of their business objectives and marketing strategies.
  • Collaborate closely with the Strategy Director to develop compelling narratives and data-driven strategies that align with client goals.
  • Partner with local market planning teams to ensure seamless integration of central strategic insights while adapting recommendations to suit regional nuances.
  • Work hand-in-hand with our Analytics team to drive outcome-based channel planning and scenario modeling, ensuring data-informed decision-making.
  • Contribute to the development of robust guidelines for sufficiency planning in collaboration with the central Strategic Team and Analytics COE, enhancing local market performance.
  • Maintain a commitment to excellence by contributing to industry award submissions and upholding the highest standards of work quality.
Your Qualifications:
  • Proven experience in media planning or strategy roles at a local or regional level, demonstrating a strong understanding of media fundamentals.
  • Expertise in holistic planning, encompassing brand, traditional, performance, and digital media channels.
  • A successful track record of developing data-led communication solutions for top-tier clients within the consumer goods industry.
  • Some experience in consumer research, insight development, and interpreting actionable insights to inform strategic recommendations.
  • In-depth knowledge of media channels, technology interactions, and emerging advertising opportunities.
  • Excellent communication and interpersonal skills, enabling effective collaboration with internal and external stakeholders.