Facebook Advertising Expert

2 months ago

London, Greater London, United Kingdom BruntWork Full time
Job Overview

BruntWork is seeking a highly skilled and experienced professional to join our team as a Facebook Advertising Expert. As a key member of our marketing team, you will be responsible for developing and implementing effective Facebook advertising campaigns to drive business growth and revenue.

Key Responsibilities
  • Campaign Strategy and Management:
    • Develop and execute Facebook ad campaigns to achieve marketing goals.
    • Conduct thorough audience research to create highly targeted campaigns.
    • Set up and manage campaigns, including budgeting, bidding, and performance monitoring.
  • Creative Development:
    • Collaborate with the creative team to design engaging ad creatives and copy.
    • Test and iterate on ad creatives to optimize performance.
  • Performance Analysis and Optimization:
    • Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS).
    • Implement data-driven optimizations to improve campaign efficiency and effectiveness.
    • Conduct A/B testing to determine best practices and strategies.
  • Reporting and Insights:
    • Prepare regular performance reports with actionable insights.
    • Presentation findings and recommendations to stakeholders.
    • Create and update PowerPoint presentations for client meetings and internal reviews.
  • Client-Facing Responsibilities:
    • Serve as the main point of contact for clients regarding Facebook and Google ad campaigns.
    • Conduct weekly calls with clients to provide updates, discuss performance, and address any concerns.
    • Ensure client satisfaction by delivering high-quality service and meeting campaign objectives.
  • Google Ads Management:
    • Assist in managing Google Ads campaigns as needed.
    • Coordinate with the PPC team to ensure cohesive multi-channel strategies.
    • Leverage Google Ads for retargeting and complementing Facebook campaigns.
Requirements
  • 3+ years of experience in managing Facebook ad campaigns.
  • Proven expertise in Facebook Ads Manager and other relevant tools.
  • Experience with Google Ads, including campaign setup, management, and optimization.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent understanding of digital marketing principles and best practices.
  • Creative mindset with a keen eye for detail.
  • Strong communication and collaboration skills.

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