Regional Marketing Manager
2 months ago
We are seeking a highly skilled Regional Marketing Manager to join our team at TMW Unlimited. As a key member of our field-based team, you will work closely with our agency team, manufacturer, and retail network to develop and implement effective marketing campaigns across the Southern UK region.
As a progressive and collaborative marketeer, you will be responsible for fostering face-to-face network relationships, planning and measuring local marketing campaigns, and providing expert advice on best practices. Your strong interpersonal and organisational skills will enable you to work effectively with dealers, agency, and manufacturer colleagues to drive business growth and transformation.
Key Responsibilities- Act as a consultant to retail dealers on lead generation, lead management, and customer loyalty, with a focus on sales conversion.
- Support the network in achieving conquest brand standards, including compliant and effective execution of experiential, digital, and social activity.
- Prioritise your time to support all partners, focusing on dealers who require assistance in planning their marketing activity.
- Work collaboratively with other RMM regions to drive a consistent regional experience across the UK and share best practices.
- Develop strong relationships with dealers, agency, and manufacturer colleagues through face-to-face site visits and regular online interactions.
- Work with Sales and After Sales field-team colleagues to ensure relevant requirements are understood and agreed.
- Continually demonstrate a full understanding of the automotive industry and the changing role played by dealer networks.
- Use tools to offer insight and solutions to current challenges, including findings from previous consultancy work, agency-generated insight, and management information system reports.
- Identify and support new starters within the network to provide inductions to the brand and marketing support.
- Understand business challenges and opportunities and advise dealers on marketing solutions across Retail/Fleet/After Sales/Used Car/Motability/Accessories.
- Significant experience in a similar field-based marketing role (client or agency-side) and strong interpersonal and organisational skills.
- Dynamic and inspiring confidence in the dealer network and senior management, with in-depth channel knowledge, and a team player with expertise in your field.
- Comprehensive and demonstrable knowledge of the full marketing mix, including digital and social platforms.
- Understanding of data, reporting (strong Excel ability), and measuring marketing effectiveness.
- Adept at building and maintaining strong client and colleague relationships that engender trust and add value.
- Strong presentation, written, and verbal communication skills.
- Problem solver with excellent people management skills.
- Sense of gravitas and sensitivity to the politics surrounding dealer and manufacturer issues.
- Understanding of the automotive industry is advantageous.
- Thriving career with opportunities to learn from passionate and talented colleagues and mentors.
- Exciting and varied client work with opportunities to grow and develop.
- Hugely sociable team with a calendar of social and charity events throughout the year.
- Flexible hybrid working, 25 days holiday (increasing to 30 days), Christmas closure, birthday day, volunteer day, flexible bank holidays, pension, life assurance, eye tests, flu jabs, purchase holiday, taste card, cycle to work, electric car scheme, and work abroad.
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Southampton, Southampton, United Kingdom TMW Unlimited Full timeJob Title: Regional Marketing ManagerWe are seeking a highly skilled and experienced Regional Marketing Manager to join our team at TMW Unlimited. As a key member of our field-based team, you will work closely with our agency team, the manufacturer, and retail network to develop and implement effective marketing strategies across the Southern UK region.About...
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