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Senior Content Writer
2 months ago
We are a heritage brand renowned for our high-quality, handcrafted boots that blend traditional craftsmanship with modern innovation. Our products are celebrated for their comfort, durability, and timeless style, making us a favorite among outdoor enthusiasts and professionals.
Job OverviewWe are seeking a skilled Content Writer to join our Brand and Marketing team on a freelance contract, with the potential for permanent employment. You will work closely with our Art Director to develop compelling campaigns and refine the brand's tone of voice. This role requires a versatile writer capable of producing diverse content, from blogs and product descriptions to campaign copy and e-commerce materials.
Key Responsibilities- Collaborate with the Art Director to ideate and execute engaging campaigns that align with Le Chameau's brand and marketing goals.
- Produce high-quality written content for the website, social media, email campaigns, campaign copy, long copy, paid advertising copy, blogs, and e-commerce materials.
- Contribute to brainstorming sessions for innovative campaign ideas and marketing strategies.
- Develop, refine, and maintain a consistent and distinctive brand tone of voice across all content.
- Write SEO-friendly copy that enhances the online presence and performance of Le Chameau's digital platforms.
- Ensure all content is grammatically correct, clear, and engaging.
- Stay informed about industry trends, competitors, and audience preferences to produce relevant and impactful content.
- Maintain accountability for all brand copy outputs across all marketing communications, ensuring adherence to our tone of voice.
- Bachelor's degree or equivalent in English, Journalism, Marketing, or a related field.
- Proven experience as a copywriter, preferably within the fashion, lifestyle, or related industries.
- Excellent writing, editing, and proofreading skills, with a strong portfolio of work across various content types.
- Ability to generate innovative ideas for campaigns and marketing materials.
- Understanding of SEO principles and experience writing for digital platforms.
- High level of accuracy and attention to detail in writing and editing.
- Strong verbal and written communication skills.
- Ability to handle multiple projects simultaneously and adapt to a fast-paced environment.
- Experience working collaboratively in a creative team setting.
- Proven creative ideation work either at a digital or ATL level.
- Experience in the fashion and lifestyle sectors, with an understanding of how to engage audiences in these areas.
- Familiarity with writing for e-commerce platforms and understanding consumer behavior online.
