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Marketing Campaign Manager

2 months ago

Southampton, Southampton, United Kingdom Armstrong Lloyd - Marketing Recruitment Full time
Marketing Campaign Manager

We are seeking an experienced Marketing Campaign Manager to join our team in a newly created role. This is a pivotal position in our growth strategy, focusing on improving lead sources and overall marketing performance for our agency's expansion.

Key Responsibilities:
  • Lead end-to-end marketing campaigns across multiple channels
  • Analyze and improve lead sources across various digital platforms
  • Develop and execute full-funnel campaigns to build pipelines within target industries
  • Focus on commercial outcomes, developing ideal customer profiles, and engaging messaging
  • Manage project timelines, resources, and budgets
  • Plan and measure A/B tests, brainstorming innovative growth strategies
  • Define and track campaign metrics to ensure business impact
  • Act as a trusted advisor to sales and product teams
  • Communicate campaign strategy and results with stakeholders
  • Work with CRM systems (HubSpot or ) to manage and track leads
  • Conduct data analysis to identify trends and opportunities for improvement
Requirements:
  • Proven experience in B2B digital marketing and campaign management within the SME space
  • Strong analytical skills with the ability to make data-driven decisions
  • Experience in executing commercial outcome-driven, end-to-end marketing campaigns
  • Familiarity with CRM systems, advantage if this is HubSpot or however we will consider other CRM system experience
  • Exceptional project management and stakeholder engagement skills
  • Ability to craft compelling stories and effective messaging
  • Thrives in a test, measure, and improve culture
  • Passion for making a difference in a fast-paced, agile team
  • Confident in taking on this role with minimal training, ready to add value immediately
  • Understanding of SEO, Google Adwords, and social media (hands-on management not required)
What We Offer:
  • Competitive salary of circa £50,000 per annum - negotiable dependent on experience
  • Hybrid working options
  • Laptop / Screens provided
  • Friendly team and transparent company structure
  • Flexible working culture
  • Strong financial backing and recent cash injection for the marketing department
  • Impressive company growth expectations
  • Great future scope for personal and professional development