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Digital Content Specialist

2 months ago

Durham, Durham, United Kingdom Intellect Group Full time
Job Overview

The Intellect Group is seeking a highly skilled Content Creator to join our Marketing and Content team. As a key member of our team, you will play a pivotal role in developing and managing compelling content across all of our social media channels.

Key Responsibilities
  • Content Development:
    • Design and produce dynamic content tailored for a range of platforms, including social media, blogs, and email newsletters.
    • Collaborate with the marketing team to craft a content schedule that aligns with our business objectives.
  • Video Production:
    • Plan, write, film, and edit engaging video content for social media, including product highlights, promotional videos, behind-the-scenes clips, and tutorials.
    • Maintain high standards of quality in all video productions, ensuring consistency with our brand identity.
  • Graphic Design:
    • Utilize tools like Adobe Creative Suite (Photoshop, Illustrator, etc.) to design eye-catching graphics that capture our brand's essence.
    • Develop and implement branded templates for social media to maintain consistency in visual identity.
  • Copywriting:
    • Craft persuasive and engaging captions, posts, and content descriptions optimized for each social media platform.
    • Ensure a consistent brand voice is maintained across all written content, reflecting our company's values and mission.
  • Community Interaction:
    • Actively monitor social media channels to engage with followers, responding promptly and appropriately to comments, messages, and mentions.
    • Encourage community growth and engagement through ongoing interaction and conversation.
  • Performance Analysis:
    • Analyze social media content performance, gathering insights to inform future content strategies.
    • Regularly report on key metrics and performance indicators to measure the effectiveness of our content efforts.
  • Collaboration and Ideation:
    • Work alongside the Marketing and Content team to generate and refine new content ideas that align with our business objectives.
    • Coordinate with other departments, including product development and customer service, to source content and gather insights.
  • Trend Analysis:
    • Stay up-to-date with industry trends, social media best practices, and competitor strategies to ensure our content remains innovative and current.
Requirements
  • Education: Bachelor's degree in Marketing, Communications, or a closely related field.
  • Experience: Demonstrable experience in producing content for various social media platforms, with a proven track record of success.
  • Skills:
    • Expertise in graphic design and video editing software (e.g., Adobe Creative Suite, Final Cut Pro).
    • Strong writing skills with the ability to craft engaging and on-brand content for diverse platforms.
    • Familiarity with SEO principles and social media algorithms is a plus.