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Social Media Strategist
2 months ago
Consumer Additions and Consumer Exec are seeking a highly skilled Social Media Strategist to join their team. This is a full-time permanent position based in North-East London, with the opportunity to work closely with the Head of Brand Marketing to develop and execute a comprehensive social media strategy.
Key Responsibilities:
- Craft and refine the social media strategy to effectively engage with the target audience across all digital channels.
- Align editorial activities across the brand's owned platforms, maintaining a consistent tone and perspective in all content.
- Identify and capitalize on opportunities to engage with the brand's audience in cultural spaces relevant to their interests.
- Support key brand campaigns through social media, translating strategic goals into channel-specific best practices to communicate the message effectively.
- Ground work in audience insights and trends identified through social listening and analytics.
- Engage with internal teams and stakeholders to showcase the measurable impact of social media efforts and how they align with business objectives.
- Manage social media crisis situations, should any challenges arise.
- Lead and manage teams, setting clear objectives and expectations for successful delivery.
Requirements:
- A deep understanding of how social media can build brand identity through creative and innovative thinking.
- Extensive knowledge of social channels and how to leverage them to construct brand equity and establish a strong point of view.
- A strong grasp of editorial content strategies and how they drive engagement and contribute to brand growth.
- Experience in launching products, campaigns, or new initiatives via social media that have met business and customer goals.
- A positive, people-oriented attitude, with a proactive approach to tackling challenges, campaigns, and daily tasks.
- A natural creativity and an acute awareness of social trends, with a genuine passion for staying ahead of the curve.
- The ability to inspire, collaborate, and deliver exceptional results.
- A commitment to producing the highest quality work, putting in the effort to achieve the best outcomes.