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B2B Marketing Specialist

2 months ago

Luton, Luton, United Kingdom Innovus Full time

Job Role: Senior Marketing Executive

Location: Hybrid Work Environment

Hours: 35 hours per week, Monday to Friday

Innovus is a leading provider of services to the UK's property sector, committed to delivering market-leading solutions and professional services. As a Senior Marketing Executive, you will contribute to our vision by supporting B2B marketing campaigns to raise brand awareness and drive leads for our services.

We are proud to employ highly skilled, experienced, and innovative professionals who deliver business expertise and service across the property industry. This is a unique opportunity to join a company experiencing rapid growth and be part of a small but dedicated team of marketing professionals.

Main Responsibilities

  • Support the Content and Social Manager in delivering the quarterly content campaign plan.
  • Craft compelling copy for lead generation marketing and sales collateral across various channels, including print, email, and website.
  • Create and maintain the sales toolkit, including pitch decks, brochures, emails, and one-pagers.
  • Help create diverse multimedia content, such as whitepapers, videos, infographics, and webinars.
  • Coordinate the branded merchandise process, from design and reorders to timely delivery within budget.
  • Support the delivery of the annual events plan, including attendance lists, setup, and logistics on the day, followed by feedback forms and recommendations.
  • Support the Digital Marketing Manager in implementing and designing emails and workflows on our CRM platform, HubSpot.
  • Own the marketing mailbox and briefing form.
  • Project manage ad-hoc creative requests from internal business areas.

Requirements

  • A positive 'can-do' attitude, ready to roll up your sleeves and pitch in as part of a small team in a busy environment.
  • Minimum 3 years' experience in a B2B marketing role.
  • Proactive self-starter, organized, able to prioritize a busy workload, and deadline-focused.
  • Excellent copywriting and proof-reading skills.
  • Excellent written, verbal, and interpersonal skills.
  • Strong Adobe and Canva skills.
  • Practical knowledge of LinkedIn.
  • Basic knowledge of website content management systems.
  • Practical knowledge of HubSpot is desirable but not essential.
  • Degree educated and marketing qualifications preferable.

Benefits

We offer competitive salaries and a range of benefit packages, including exclusive discounts on extra benefits to help you and your family make the most of your money, safeguard your future, and look after your health.

Diversity and Inclusion

We are committed to promoting diversity at Innovus and recruit on merit. We will consider applications from job share applicants. Innovus is an Equal Employment Opportunity (EEO) employer, embracing diversity in all its forms.