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Destination Strategy Expert

2 months ago

London, Greater London, United Kingdom TOPOSOPHY Full time
About the Role

We are seeking a highly skilled and experienced Senior Project Manager to join our team at TOPOSOPHY. As a key member of our team, you will be responsible for leading the development of tourism and destination strategy projects for our clients.

Key Responsibilities
  • Lead the development of tourism and destination strategy projects, including research, analysis, and recommendations for improving the visitor experience and driving tourism growth.
  • Collaborate with clients to understand their specific needs and goals, and develop customized strategies that align with those objectives.
  • Identify and analyze market trends and industry best practices, and incorporate this knowledge into strategy development.
  • Work with our creative team to develop compelling marketing materials and campaigns that promote the destination and attract visitors.
  • Develop and maintain relationships with key stakeholders in the tourism industry, including destination marketing organizations, local businesses, and government entities.
  • Oversee project execution, including budget management and coordination of internal and external resources.
  • Provide regular updates and reports to clients on project progress and results.
  • Continuously monitor and evaluate the effectiveness of the strategies, and make adjustments as needed to ensure success.
Requirements
  • Deep knowledge in managing and promoting destinations, with an emphasis on integrating sustainable and eco-friendly practices.
  • Comprehensive understanding of destination marketing organizations (DMOs) and the crucial role they play in elevating destinations.
  • Proven track record of successful partnerships with DMOs, focusing on strategy creation and implementation.
  • Demonstrated experience in overseeing and executing tourism and destination strategy projects from concept to completion.
  • Excellent verbal and written skills, ensuring clear conveyance of ideas and strategies to teams, clients, and stakeholders.
  • Ability to establish, nurture, and leverage relationships with diverse stakeholders in the tourism sector, from local businesses to governmental bodies.
  • Demonstrated capability in guiding, mentoring, and motivating teams towards achieving project objectives.
  • Experience in managing or participating in projects across multiple countries, showcasing adaptability to various cultures and market dynamics.
  • Genuine passion for travel, underpinned by a desire to contribute positively to destinations and their growth.
Must-Have
  • DMP Expertise: Direct involvement in the creation or contribution to at least 3 Destination Management Plans (DMPs) within the UK & Ireland in the past 3 years.
  • Research Acumen: Advanced proficiency in using the latest research tools and technologies.
  • Public Consultation Expertise: Demonstrated experience in design thinking methodologies for public and stakeholder consultation.
  • Valid Credentials: Possession of verifiable certifications or credentials in the aforementioned skills, adding weight to expertise claims.
Qualifications
  • Masters or PhD degree in marketing, tourism, planning and development or a related field.
  • Minimum of 7 years of experience in tourism and destination marketing and/or strategy development.
  • Strong understanding of the tourism industry, including market trends and best practices.
  • Membership(s) of international organizations related to the fields described above.
  • Excellent written and spoken English skills are essential for this role.
Benefits
  • Enjoy a competitive salary and benefits package, and opportunities for growth and advancement within the company.
  • Join a team of globally recognized experts in destination strategy, city/tourism marketing and placemaking, and work on projects that make a positive impact on destinations around the world.
  • Develop your skills and knowledge in destination development, management, and marketing through hands-on experience on a variety of projects.
  • Enjoy a dynamic and challenging work environment that encourages creativity and innovation.
  • Work with leading international organizations and multinational brands.
  • Be part of a team that values diversity, collaboration, and continuous learning.