Product Marketing Manager
4 days ago
Job Summary:
We are seeking a highly skilled Product Marketing Manager to join our team at Werfen, a leading company in specialized diagnostics. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies for our product lines, including Hemostasis and Critical Care.
Key Responsibilities:
- Develop and implement marketing plans to support product launches and growth initiatives.
- Collaborate with cross-functional teams to create marketing materials, including product brochures, website content, and social media campaigns.
- Conduct market research to identify trends and opportunities for new products and services.
- Provide market intelligence and competitive analysis to inform business decisions.
- Manage and analyze marketing metrics to measure campaign effectiveness.
Requirements:
- Bachelor's degree in a relevant field, such as marketing, business, or a technical discipline.
- Minimum 5 years of experience in product marketing, marketing management, or a related field.
- Proven track record of developing and executing successful marketing campaigns.
- Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
Werfen is an Equal Opportunity Employer:
We are committed to diversity and inclusion in the workplace. We welcome applications from qualified candidates of all backgrounds and perspectives.
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