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Marketing Professional
2 months ago
Job Title: Marketing Executive/Senior Executive
Company: Quartz Business Media
Job Type: Full-time
Industry: Business Media and Events
About Us:
We are a leading organizer of B2B exhibitions and conferences, as well as a publisher of market-leading business magazines and directories that truly support the industries they serve.
Job Summary:
We are seeking a highly motivated and experienced Marketing Executive/Senior Executive to join our team. The successful candidate will be responsible for supporting the marketing campaigns and processes across a number of portfolios and should progress in time to be implementing campaigns with minimal assistance.
Key Responsibilities:
- Planning and delivering cross-channel marketing campaigns in line with the event or project objectives.
- Marketing Content: Writing and proofing copy for a range of marketing platforms and materials, including advertising, direct mail, social media, TV, radio, email, and PR.
- Market Research: Assisting with market research to support the creation of marketing plans and collateral, such as customer questionnaires.
- Continuous monitoring and evaluation of digital campaigns/channels and marketing emails, making recommendations to improve performance and drive ROI.
- Marketing Materials: Media Partnerships: Negotiating marketing partnerships with media and associations.
- Event Promotions: Communicating with exhibitors and sponsors to encourage third-party promotions.
- Proactive Contribution: Proactively participating in team meetings and project meetings, putting forward observations and new ideas to drive the success of both marketing and wider team activities.
- Liaising with a range of suppliers, including designers, printers, and website companies.
- Project Support: Supporting Marketing Managers in organizing various projects.
- Website Maintenance: Maintaining and updating product websites.
- Data Management: Maintaining and updating customer databases while ensuring customer data is correct and accurate. Building new customer data through analytics, LinkedIn, and other networking tools.
- Monitoring competitor activity to gain insights into other marketing practices.
- Liaising with different internal departments to obtain information that will help deliver a strong marketing message.
Requirements:
- A passion for creative writing and a strong interest in marketing.
- Proficient in using technology and software tools, including Microsoft Office (Word, Excel, PowerPoint).
- Writing Skills: Content Creation: Detail-oriented and able to demonstrate initiative, determination, and creativity.
- Strong organizational skills with the ability to manage multiple projects and deliver on time.
- Career Ambition: Desire to develop your marketing career and a drive to continuously improve your skills.
- Marketing Experience: Previous experience in a similar role.
- Marketing degree/qualification is a bonus, but not mandatory.