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Head of Marketing and Brand Lead

2 months ago

London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time
Job Opportunity

Head of Marketing and Brand

12-13 month FTC

Negotiable around c.£70-75K plus Benefits Package (4 or 5 day week considered)

Central London/Hybrid Working

TP432324

Hybrid working – Tues/Wed/Thurs in the office

Exceptional opportunity for a smart, business savvy, creative and strategic thinker to take on a challenging maternity-cover contract with this entrepreneurial and premium beverage brand with a presence in leading hotels and restaurants and available on-line to the discerning consumer

Ideally you will have B2C and B2B brand marketing experience, with extensive experience working with eCommerce and digital/social media. The brand has huge potential to grow via its D2C platform.

This is a super role for a brand passionate marketer who appreciates quality, and can hit the ground running in this challenging maternity-cover role. A brand champion who will lead, manage and enthuse a team of 4 reports and agency partners to pick up the marketing baton and deliver results, reporting directly to the CEO.

Working on with a fast-growing, world-renowned tea brand, enjoyed by top chefs and luxury hotels, your task will be to drive its continued growth and elevate its brand presence. Exciting, intriguing and delicious, are all words our client uses to describe its product range – a brand choice among global connoisseurs, tastemakers, and hospitality leaders for over 20 years; crafted by master producers who strive for the best

As part of its combined B2C and B2B growth strategy, focused on engaging curious, discerning consumers and luxury hospitality, this role is pivotal to the brands' success. We're looking for someone who will drive customer and consumer acquisition - leading the planning and delivery of bold and innovative marketing plans which bring the brand to life across all touchpoints and activities.This will include ensuring excellence in training capabilities across the sales and brand ambassador team, as well as leading the DTC eCommerce strategy and introduction of new lines.

Key Responsibilities

  • Leading the marketing plan, aligned to a 5-year strategic vision, to deliver a multi-channel strategy to drive brand engagement, consumption, consumer acquisition and awareness
  • Translating and bringing brand guidelines to life in all workstreams
  • Analysing KPIs and using research & insight, including competitor analysis, campaign results and consumer trends, to shape strategy, tactics and messaging

Key Skills and Experience

  • Proven brand marketing skills, ideally with experience in both consumer and trade marketing, and quite likely within a premium food and drink category
  • Expertise in developing and executing multi-channel, full-mix marketing plans, social media strategy, and brand content creation
  • Strong commercial acumen, leadership skills, and a passion for pushing boundaries to deliver exceptional results
  • Leadership experience including managing and coaching direct reports, and working cross-functionally to drive projects
  • UK market experience is key, but some global/international market experience would be a bonus

What We're Looking For

To meet the challenge of this role, you'll be an experienced brand marketing professional with an exceptional track record of developing and executing multi-channel marketing plans that engage consumers and premium HORECA customers & stakeholders, with a clear brand personality and reasons-to-believe across all touchpoints. If you are excited by this challenge, talk to us now. This is an excellent opportunity to bring your skills, experience and flair to a highly-visible, exciting and challenging interim role in a dynamic, ambitious business with significant growth ambitions. Contact: Adam Tarsh